Link building is a search engine optimization process that is used to acquire backlinks from third party websites that would click back to a page on your website. You could make use of many ways to build links to your website and when they vary in difficulty, SEO experts tend to agree that link building could be a challenging part of their jobs.
For that reason, many digital marketing agencies and businesses hire professional link building companies like Digital White Labels to help them with the specific SEO task. If you want to do link building, you could opt for link building packages from DigitalWhiteLabels. They offer various services such as SEO, link building, social media marketing and so on. Click here to know more about Digital White Labels Services.
A link building service is a digital marketing service that is performed by an experienced SEO consultant or an SEO agency that can help a company gain backlinks using various link building activities. Link building activities include manual outreach, broken link building and guest blogging among other tactics.
One of the latest link building tactics to use is podcast guesting which is a marketing tactic whereby a podcast booking service could be used as a form of direct outreach. You could get invited as a guest expert on third party podcasts. As a result, the podcast guest would earn high quality and organic backlinks on the host website by way of a podcast episode show notes page.
Podcast guesting could be one of the SEO industry’s best-kept secrets. You could get multiple high domain authority links from the host website for a lower cost than most linked building sites charge per link. As the shows are about you, there are lots of additional benefits like personal brand building and organic accumulation of influence and niche authority. The show host can also promote you on the social media channel and even send email newsletters.
How is link building done?
Focusing on creating good quality content is what makes SEO focused content marketing work very well. You should focus on getting quality backlinks which could be achieved by creating great content. Do not make use of PBNs, buy links or do short guest posts on sketchy websites. The focus should be on outreach based white hat link building tactics that could help you get higher quality links that can drive results. A trustworthy and reliable agency would have good experience in handling brands that belong to different genres. There would be experts for each task they handle which would ensure that the success rate for the brand’s website remains high.
Have a look at some of the strategies you could use.
The skyscraper technique
This technique is one of the popular methods of link building. Most link building agencies do not have a good editorial team. However, some of them can write detailed, researched and in-depth guides that could help in beating out the competition for tough keywords. Rather than asking the clients to improve their content before the link building, the agency can write the content and include the links by themselves. The awesome content could be created from scratch and this would save time and money for the brand.
Guest post link building
Having a shady agency work on guest posting for links is a bad idea. They would write around 500 words and post on a blog that might be spammy so they could easily manufacture links for you. It is easy to create a guest post if you assign the work to an experienced and established agency. They could provide both content and links by finding guest post opportunities for you, reaching out to them, figuring out the topic and then creating a good post that features your website. You will not have to pay anything extra for the guest post to be returned and it helps you build a good relationship with a blog in your industry and thereby earn valuable links.
Broken link building
This could be one of the effective strategies you could use to build links. The broken links could be replaced with links to your website, identify the websites that have broken links and reach out to get new links back to your website. You would even get an opportunity to link with authority websites if you find out that there is a broken link in one of their articles that is relevant to your brand’s website and niche. Finding out broken link opportunities is not easy but when it is found, it could be a great method to generate more links to your website in a useful way.
Resource pages, best-of lists and other round up content
You could also do outreach to get the content and products listed in the existing content all around the web. A huge database could be compiled by the agencies of all the relevant pages for the brand, check the contact information for each website and reach out on the brand’s behalf to make the website included. Depending on the article of the page the agency might reach out to as many websites for you as possible. All of them will not give you a link but if there is enough patience, it is proven to be an effective method.
Help a Reporter Out (HARO)
This is a classic link building method that still works. It is a simple method where you could lean on the content work. The agency would monitor HARO for any reporter requests that are relevant to your website and then reach out on your behalf by providing the reporters with useful responses depending on the content that is already created. This would provide useful answers for your industry without bugging you, provide detailed responses to the reporters who might want to use the post and gain some great backlinks from high authority publications.
These are some of the most common strategies that can be used to gain links. The agency would constantly keep testing new methods and grab the opportunities that are relevant for each of their clients.