While nailing your on-page SEO is an excellent method to start increasing your search engine exposure, you’ll need to begin utilizing outreach techniques to generate quality links if you want to climb the Google rankings indeed. When you start outreach by email, it is essential that you check the email before sending any emails. Nowadays, website owners intentionally place invalid emails to avoid spammers. So it is highly necessary to check invalid emails by the email verification tools.
You already know how great top-notch content is essential for link building, but the truth is that there’s so much information available that merely creating quality content isn’t enough to cut through the clutter. To succeed in SEO, you have to do something unique and let individuals know about your content!
That’s why blogger outreach is so important: not just for generating links but also for establishing your brand and obtaining exposure for your company. After all, how are people supposed to find out about the great stuff you’re producing if you don’t tell them about it? Rather than expecting that industry influencers would notice what you’re doing, you should actively cultivate connections and spread the word. Dig in to know how you can increase your reach by incorporating some tips for blogging outreach.
How to increase your outreach for link building?
Blogger outreach, also known as blogger engagement, is an essential component of any content marketing plan. Everyone claims to produce excellent and authoritative material, but it won’t connect and grow your customers unless they integrate it with a solid outreach plan. Businesses use blogger outreach to increase their brand visibility by utilizing influencers’ large followings. Some tips to help you with blogging outreach are:
1. Make content that others will want to read:
Without excellent ideas, it’s impossible to establish connections and generate attention. Every day, many people will send dozens, if not thousands, of proposals to every website worth presenting or receiving excellent links from, so make sure yours sticks out.
Make sure what you’re presenting is both noteworthy and timely. Don’t be afraid to stand out and cause a stir! Nobody wants to read another article that repeats what everyone else has said or another infographic that praises the virtues of something that everyone already understands is wonderful. Make sure what you’re saying provides a fresh viewpoint or draws attention to something completely new and unique.
You may also opt for an outreach link building service to help you with building connections. They generate relevancy, validity, and dependability signals in the form of backlinks, which are critical for getting top rankings for a target keyword by implementing a comprehensive link approach.
2. Prospecting with insight:
One of the essential aspects of outreach is finding excellent locations to pitch. You should handle blogger outreach in the same way you do sales and promotion. Just as the most outstanding marketers and salespeople create a comprehensive image of precisely who they’re selling to, you should have a solid concept of who you’re attempting to reach and who your material will appeal to.
Pitching irrelevant material to writers and bloggers is the fastest way to alienate and destroy bridges with them; it wastes everyone’s time and makes you seem inept and unprofessional. Look through their webpage and make sure anything you’re pitching them is appropriate and engaging.
3. Creating the ideal pitch:
A weak pitch may derail a great piece of content and jeopardize your chances of being featured on reputable blogs and websites. Fortunately, the bulk of spammers and low-quality SEOs send out cringe-worthy pitches, so you’ll immediately stand out from the crowd simply by not being bad!
- The subject line:
There is no one-size-fits-all subject line that will work in every situation, but there are a few basic principles and small techniques that may help your emails get read.
If you’ve written a great headline for your article, it may also be used as a great subject line—the more interesting the topic, the better it is in this instance. If you’re pitching to a magazine or blog that you don’t believe would accept any pitches, you might want to use a generic subject line.
- The message:
Since your pitch may be competing for attention with hundreds of others, make sure it’s brief, to-the-point, and emphasizes how it will profit the site’s users. Your pitch should be comparable to a short sales email in this regard — benefit-driven with a clear statement of intent.
4. Make use of your intellect.
Buying or trading followed hyperlinks, whether a portion of a link strategy or in an “advertorial” article, may lead to severe Google penalties. Despite this, entire blogging genres have grown tragically reliant on earning money by selling links and engaging in other very hazardous and unethical practices, essentially cutting them off from genuine marketers.
There are intelligent methods to avoid this kind of fee by providing bloggers with something other than money. However, regardless of the amount or method of payment, you should consider if you want to risk associating yourself with such sites, as the repercussions may be catastrophic.
5. Organize yourself:
If you don’t want chances to slide through the cracks, you’ll need to keep track of all you do. You’ll likely be interacting with hundreds of candidates and dozens of interactions with interested contacts.
If your company currently utilizes CRM software, you can use it to keep a record of your outreach activities, but if you don’t, maintain an excel document that lists who you’ve contacted, what they’ve said. Any previous conversations you’ve had with them.
A strong blogger outreach plan will not only link you with the best influencers in your industry but will also help your blog develop and become more visible. By following these five steps, you’ll be able to create blogger outreach campaigns that will get you recognized by the appropriate people and, most importantly, draw links to your website that will help you boost your SEO.