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SEO For E-Commerce Websites: The Complete Guide

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The search engine optimization (SEO) strategy is used in e-commerce to help online retailers rank higher in search engine results. 37.5 percent of all traffic to e-commerce sites comes from search engines. A well-designed and optimized website with high-quality content will rank better in search engines like Google, improving visibility and traffic to your store. Those who succeed in Google take SEO seriously and are aware of the significance of employing – or not using – an e-commerce SEO service and planning for their online store.

Increase organic visibility in search engines, outrank competitors in search results, and increase the number of new customers who visit from Google and other search engines organically with an efficient eCommerce SEO strategy.

Check out our list of e-commerce SEO best practices that you can implement right away. Let’s get going.

1.Keyword Research

 

keyword

Keyword research should be the first step in any SEO campaign, including eCommerce SEO. First, do some research before using a keyword to see how often people look for it (keyword’s monthly Google trend). Then, find out who its paid advertising competitors are regarding cost-per-click (CPC) values.

Consider your ideal customer when researching new terms, and keep search psychology in consideration. You don’t want to overload keywords into your product titles and descriptions, but they should occur somewhere in the content. Each of your top 50-100 pages, such as your top product pages, blog post pages, and category pages, contains one primary keyword and a few secondary keywords.

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2.Product Pages Optimization

Product Pages Optimization

It would help if you devoted time and effort to optimizing your brand’s product pages because they are its primary source. Furthermore, extra information is needed on your product pages so that Google can find them. It would be best if you gave your product a name. Consider including a popular keyword phrase or search term in your products.

Whether your products are available elsewhere or you’re the sole seller, writing creative and intriguing product descriptions customized with your objective keywords will increase your organic results.

For an added SEO boost, it’s also essential to optimize pictures. Optimize image tags and titles to match what a customer might type into a search engine.

3.Website Structure

Website Structure

Millions of product pages play a vital role on most e-commerce websites. Site architecture is critical for search optimization. The site structure can map out how a person would explore your site. As the site admin, you want users to recognize significant pages and their relationships.

Search engine bots will be able to find your website’s pages and products if you have a clear, easy-to-follow internal linking structure that isn’t too deep. According to the three-click rule, any page that requires more than three clicks to return to your homepage should be evaluated.

4.Content Marketing

Content Marketing

Any e-commerce SEO strategy should include written content. Blogs, movies, images, webpages, infographics, animations, product reviews, user-generated content, and more may all be combined to produce unique content. For the greatest e-commerce SEO, your blog post strategy should include long-tail keyword variations of your keyword phrases for products and categories.

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Content that is updated regularly draws both organic and sponsored traffic. It can help you acquire your clients’ trust, improve your website’s ranks, and establish your authority as an expert.

5.Create A Sitemap

Create A Sitemap

Your website’s sitemap is a visual depiction of it. It gives users an overview of the website and allows them to explore other sections.

Your sitemap should list all of the pages on your site, from category pages to product pages. It should also include all subcategories, products, and other information within such sections.

You can create a sitemap manually or with the help of an automated tool like Google’s Webmaster Tools. Sitemaps employ both XML and HTML, though HTML sitemaps are more beneficial to visitors.

Final words

SEO for e-commerce helps you increase your website’s visibility, attract new users and customers, and build a loyal following. After using an Ecommerce SEO service, modern eCommerce sites have seen an increase in their search rankings and visibility.

 

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