Signage is all around us. Your local bars and restaurants use neon signs to advertise drinks. Mom and pop businesses use banners to advertise their small business hours.
Savvy businesses will also incorporate LED signs. That’s because they know that LED signs offer tremendous value.
Here are three little-known ways that choosing LED signs for business is a smart decision.
LED Signs For Business Offer Flexible Designs
LED signs are extremely versatile. They can display a variety of colors and color changes, animations, and transitions.
Programmable LED signs offer an incredible amount of customization. One sign could replace multiple older signs, and still display the same amount of information with simple transitions or scrolling animations.
If the options for LED sign programming sound like they can be overwhelming, it’s because they are. However, having more choices and more options isn’t necessarily a bad thing. It’s true that it requires some consideration, but even if you’re new to sign programming, there are tips for custom LED signs that will make your message stand out.
Determining your message doesn’t have to be hard. The good thing about LED signs is that they can easily change as your message changes.
LED Signs Offer Enhanced Visibility
This benefit seems like a no-brainer, right? After all, all signs offer visibility to some degree.
But LED signs are unique in that they are visible day or night. Traditional signage requires additional illumination in order to be seen at night. Neon lights are less visible during the day.
LED signs offer good visibility regardless of whether it’s day or night, rain or shine. LED lights can be placed indoors or outdoors, offering visibility wherever your customers are.
LED Signs Save Your Business Money
Business owners will always have to consider the cost. Not every purchase is worth it. But with LED signs, one of the benefits is the cost.
An LED sign might not seem like a financially savvy decision, but they are money-saving devices. LED signs are durable and may last longer than fluorescent or neon signs. A consumer-grade sign can have a lifespan of 50,000 hours.
Since LED signs are programmable, you can change and alter the signage at any time. That means no more worrying about purchasing new signage to replace your old signage.
That also means that LED display signs for business can be used year-round. You can program them to make important announcements, spread the word about an upcoming sale, or even make your customers feel welcome by wishing them a happy holiday.
LED Display Signs Are An Asset to Businesses
Now that you know some of the benefits of LED signs for business, it’s time to put them to use. Try using LED digital signs for your business and see the benefits for yourself. Not all of the benefits are obvious, but over time LED signage will pay for itself.
If you liked this article, be sure to check out our other articles on business and digital marketing.