Being a professional marketer might seem like a tough job, doesn’t it? This is what millions of people are doing today and this industry is growing rapidly day by day. You can say that it’s one of the jobs that have the most scope in the world because people are now inclined towards starting their own businesses. And you know exactly how important marketing is to run a business, don’t you? It’s one of the most important aspects of working as an organization because you have to make sure that people are aware of your business. If you don’t, people won’t know you at all or forget about you and your business will start to fall until it collapses. Because of this, there are millions of Google searches about marketing tutorials from all around the globe.
People are finding different ways and strategies to use so they could promote their businesses. There may be thousands of sites that offer free and paid courses on marketing strategies but sometimes, people don’t have much time and are looking for a quicker way to learn about these things. So, I thought I should let you guys learn about the different types of strategies that are available for professionals. In the end, you will decide which strategies are the most suitable for your business. Just work on them and you will be good to go!
So shall we start with the types? Grab a cup of coffee and read while you relax.
1. Relationship Marketing
Customers are the most important assets of any business. Is it possible to run a business without them? Of course, not. You have to have them and you have to give them respect and attention. Just make sure that you don’t forget them once they’ve already made at least a single purchase from you. Once the person is your customer, keep the relationship between your business and the customer intact. Add them to your list of clients and keep sending them new offers, discounts, event updates, or anything like that. They’ll know that the brand is pretty respectful towards its customers and this will make them want to come back for further purchases. This is what relationship marketing means.
2. Word Of Mouth
It’s like you start your own chain from your end. One person tells the other person about a thing and this is how the information gets spread. This can happen only if your business is worth mentioning. You have to do something that builds interest in people so they could speak something related to it in front of their friends and family. You can also ask YOUR friends and family members to share your business with THEIR friends and families. This is how the chain works and the words go on and on. You can get some high-quality customers through this strategy.
3. Transactional Marketing
You can think of this one as promotional marketing. With this, you are actually giving your customers a reason or two for making purchases. In the old times, selling something was really hard as compared to now. These days, it’s become a piece of cake because of all the facilities we have. People nowadays have this sense of selling something which is why they come up with amazing and high-selling offers that convinces the customers to buy something. In transactional marketing, you can promote your products and sell them to your customers by offering them a discount, a coupon, an invitation to an event, or anything like that. The better the offer, the more the sales.
4. Cause Marketing
You might know about this one already. Promoting your stuff for a “cause”. Let’s say that you’re selling high-quality and pure water. You can do some cause marketing for this product as if you’re selling this to save the poor from thirst. This is called humanity that you’re showing to people by raising your voice against a social issue. For example, you’re working against the land waste problems and human health issues in the world due to plastic pollution. For this, you can buy high-quality customized packaging boxes made out of kraft cards or cardboard since these two materials are eco-friendly. These customized boxes will definitely bring down the pollution and restore nature to its original form with time. Work for a cause to be a good human being, this will ultimately make you a really good businessman.
5. Paid Advertising
You pay for it, you get it. This is how simple this one is. The results you will get from this will be known as inorganic but you will get the results after all and that’s what matters. To advertise your business on different platforms, you will have to pay a price. For example, if you want to put a billboard on display on a busy road, you’ll have to pay and then hundreds of thousands of people will take a look at your billboard. Otherwise, you can take help from designers for flyers, brochures, business cards, rack cards, etc. All these things are considered the best for promoting a business. Moreover, you can take help from TVCs if you want. Videos are much more interactive and engaging than still pictures.
5. Internet Marketing
It’s the thing that is going on in this era more commonly than offline marketing. In order to get potential customers with ease and a low budget, internet marketing is the best possible option. There are tens of different platforms like Facebook, Google, Instagram, etc. Taking these into consideration, you can definitely get your business promoted within your budget.
6. Undercover/Stealth Marketing
This type of marketing is pretty fun but it takes a little to a lot of hard work. It is completely undercover which means that even though you’re marketing your products or services, people won’t realize that it’s an advertisement. Don’t get it? Have you ever seen product reviews? Reviews from celebrities? Are influencers posting something interesting about your product like a blog or a video? All these are examples of stealth or undercover marketing. And this is an extremely helpful one because people might not listen to you, but they’ll surely listen to their favorite celebrities or influencers. Plus, such advertisements show that the brand has a big approach. This pushes people to at least try your brand out and this is how you make customers.
If you’re thinking that there aren’t any more types of strategies that professionals use around the world, then no, that’s not it. There are many more types but the ones I have mentioned are under professional use for several years. There is social media marketing, search engine marketing (SEM), affiliate marketing, and many more of these, you can’t even count. But instead of heading towards these, you should climb the initial stairs first. Before taking any step, make sure that you have good knowledge of what you’re doing because you wouldn’t want to risk your business or waste your time and money.