Doubling the conversion rate is much more difficult than doubling the traffic. You can engage people but don’t force them to buy your product or services. Businesses strive to convert their leads into valuable customers by taking care of them from awareness to conversion, just like the gold, which makes its way from the mine to the hands of professional jewelers who transform it from the rock into a piece of “luxurious jewelry and accessories. But unfortunately, they lose many leads due to the unmanaged funnel process.
Here are the marketing tactics that help you create a conversion funnel that works like a smooth slide in the park. Once you enter, you’ll smoothly or automatically reach the end.
IS IT POSSIBLE?
Yes! It is possible by marketing automation funnel, which is an excellent tool for optimizing your sales process. It gives you the power to automate instant responses based on your customer’s actions on your website.
This blog will walk you through each step of marketing automation and how it nurtures your leads into sales and streamlines your whole online selling process. Below are the stages of the conversion funnel and the marketing automation possibilities in each stage.
Stages of Funnel and the Marketing Automation Possibilities
There are four primary stages in the conversion funnel;
It is the beginning of the funnel in which the new audience reaches you, and you will introduce them to your services and products. It is necessary to target the right audience at this stage. Reaching the wrong circle will drive down your conversion rate and eat your marketing budget like a bug. You can use your website, newsletter, and social pages to spread awareness among people. Reach them through exciting and meaningful copy, graphics, and layouts. You can use common awareness techniques like PPC campaigns, Search engine optimization, and social media marketing.
Add a compelling offer or subscription pop-up to your site for visitors. In this way, you will receive the email address of a new lead. You can use this to trigger a conversion automation process.
In the second stage, you’ll have to develop an interest in your lead about your services and products. Let them consider your amazing offers and unique services. Email campaigns work well at this point; you can add attention-grabbing elements to them like catchy images, interesting content, and special promotions.
To create a marketing automation funnel and nurture your leads in the conversion funnel, you can automate your content on timing, segmentation, and personalization based on lead details gained in the first stage (awareness). In this way, you can send tailored offers and promotions to individuals. Do split testing of your campaigns as much as possible to increase your conversion rates.
You can also use drip campaigns that constantly display sign-ups to your services with more specificity.
Action or Decision
This stage is the heart of the funnel, where the real purpose of making a funnel happens. It is crucial when your lead is turning from MQLS (marketing qualified lead) to SQLs (sales qualified leads). It is time for you to make the process as smooth as possible by supplying clear instructions about the purchase process. The action and decision stage is a make-or-break situation. It depends on you to get a perfect conversion or increase your cart abandoned rate.
To entice the lead’s attention, show them discounts, coupon codes, free trials, free webinars, or anything related to your products or services. You can also display your statistics, telling how many customers you have and how your service impacts their lives.
Moreover, you can use abandoned cart emails, which are the best tool to grab the customer back.
The last stage is the happy point for businesses. It is the moment when your lead is converted to a customer or client. At this point, you’ll have to ensure their satisfaction and try to make them long-term or loyal customers. Retention, if done right, is the stage that will skip the awareness and consideration phase. Next time, the customer will focus on decision and action.
In the marketing automation funnel, you can add a “thank you” email in the retention stage, along with shipping information. Moreover, you can add a follow-up email that will send the upsells and cross-sell offers to keep the automation process going.
Marketing is as essential to online business as oxygen to humans. You can’t flourish in the online market without a good marketing plan for both your sales funnel and social accounts. It is a self proven method for improving conversions. You can create the best-automated funnels in ClickFunnels, a leading, all-in-one marketing platform that requires zero coding experience. Users can easily use ready-to-built templates to create their funnel in minutes. Check out the detailed guide of ClickFunnels for better understanding. Marketing automation will not only grow numerous businesses but will give your customers a smooth and satisfactory experience. You can call it a “double cheeseburger” experience!