Twitter is one of the most widely used social media platforms. From renowned personalities in entertainment, politics, finance, manufacturing, and many other industries to common people, every other person seems to spend some time on the microblogging platform and share their opinions and other stuff with the world. Twitter has witnessed tremendous growth since its launch in July 2006. The platform has expanded its user base to over 300 million monthly active users. According to stats, Twitter generated around $5 billion in revenue in 2021, a 35% increase year-on-year. The vast majority of this revenue came from advertising by various businesses.
Today, Twitter has become a platform of choice for various brands to reach their target audience and promote their products and services. If you have used the platform for some time, you will agree that it is a perfect marketing tool for raising brand awareness, getting increased traffic to your website, and boosting your business’ revenue. Twitter Marketing is the term you can use when you invest money and efforts into creating a strategy that will drive more traffic, engagement, and sales for your business using the platform. Today, Twitter marketing is one of the important concepts in digital marketing, and many people are taking a Twitter marketing free course to learn more about this field.
If you also want to explore the world of Twitter marketing, then enrolling in a free Twitter marketing course is the best option to get started. However, you might not be familiar with the platforms whose free courses are worth your time and effort or install free learning app to get best knowledge on SEO, DIgital Marketing. So, this article shares the list of top Twitter marketing courses online that you can pursue in 2022 and kickstart your career in this field.
Here goes the list!
Introduction to Twitter Marketing
Training platform – SkillUp by Simplilearn
Simplilearn has established its name in the edtech industry and offers various high-quality online courses to impart you with today’s in-demand digital skills. Its SkillUp initiative has been recently launched and is dedicated to learners looking for free courses. This Twitter marketing introductory course helps you learn Twitter marketing from scratch, customer service engagement via Twitter, and many ad and hashtag options through hands-on demos.
With 3 hours of in-depth training modules, you will be able to explore many topics like building Twitter lists, Twitter advertising, joining hashtag conversations, advanced Twitter search, and creating and curating Twitter moments. Once you enroll in the course, you get 90 days of access to the study materials, and if you complete them, you will also be awarded a course completion certificate by Simplilearn.
Twitter Training Course: Learn How to Use Twitter for Business Marketing
Training platform – HubSpot Academy
Do you want to learn how to build an advanced Twitter marketing strategy to gain more followers, traffic, retweets, and sales? If yes, then this course by HubSpot marketing is for you. The program is suitable for social media marketers, marketing managers, and anyone willing to become a digital marketer. This free course involves 4 lessons divided into 12 videos that span a total duration of 2 hours and also features 4 quizzes.
By the end of the program, you will develop a clear understanding of how to choose the right Twitter content mix for your brand, build a Twitter growth strategy that will boost your brand and your business forward, and use the Twitter algorithm so as to make the right marketing and sales decisions. When you enroll in the course, you will get unlimited access to HubSpot’s complete library of education and free software tools.
Twitter for Business (Learn to Twitter for Business and Master Twitter Marketing)
Training platform – Udemy
This free course on Udemy helps you explore a number of important Twitter marketing concepts. It explains to you why you need to be on Twitter for Business, how to secure your Twitter account and the legal ramifications of maintaining a Twitter account. Further, you will understand how to launch an account, tweet, @mention, retweet, and DM. With around 3 hours of on-demand video, you will become familiar with using link shorteners, installing Faves widgets, using Hootsuite and Filter Streams by Klout Score or Keyword, best practices for getting retweets, branded vs. professional tweets, and so on.
A technical background is not necessary to take this course. Whether you are a digital immigrant or Facebook ninja, this course is suitable for you.
Marketing on Twitter
Training platform – LinkedIn Learning
This beginner-friendly course is designed to help businesses of all sizes use Twitter for marketing. You will learn how to create a great profile, how to find the right people and follow them on Twitter, and how to define your brand personality and begin tweeting. With 1 hour and 8 minutes of high-quality training material, you will get a clear understanding of how to integrate Twitter into your website, create an advertising account to launch sponsored tweets and ads, and track the impact of your marketing efforts to identify what’s working and what isn’t. You can access this course for free by using LinkedIn Learning’s 1-month free trial option.
With all these interesting options available, which course would you prefer to take?