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How Product Information Management Improves Customer Satisfaction and Loyalty

Read Time:3 Minute, 15 Second

Customer satisfaction and loyalty are what your business needs to keep driving the sales, gain profit, and scale business. It is the must-have ingredient you require to keep scaling in the digital space. The reverse of it is not false either; dissatisfied customers will kill your sales and drag you out of business. A Customer Satisfaction Study conducted by the Wharton Business School in the U.S on 1,186 shoppers reveals that a business might lose about 35 existing and would-be customers out of 100 unsatisfied ones. Since the information provided with products is the key to winning customers’ trust and confidence, there is a dire need for eCommerce companies to deploy the right PIM system and strategies.

When shopping online, customers need a lot of product information before making a buying decision. Products failing to feed them with accurate, relevant, and complete information do not gain attention and products remain unsold. Organizations have to do a lot more with product information apart from just receiving, storing, and sharing it. That is when the need for Amaze PIM arises.

Companies need to make product information readily available and consistent across all channels. Making it accessible throught a single data repository for internal teams, departments, retailers and  channel partners is also crucial for B2B & B2C interactions and improved workflow management in digital commerce. A perfectly implemented Product Information Management (PIM) can help achieve this. And the result will be utmost customer satisfaction. Before we deep-dive into the role of PIM software in achieving this, let us have a brief on customer satisfaction and loyalty.

What is Customer Satisfaction?

Customer satisfaction is when shoppers feel happy having purchased products from your online store. It is the ultimate measure of how well your products and the information describing them are doing so that there is confidence in purchase and even post-purchased.

What is customer loyalty?

A loyal customer likes your services and products, trusts your brand, and is ready to revisit your online shop every time s/he needs to buy what you sell. Converting a prospect into a customer and a customer into a loyal customer will require you to do a lot with the information you use to describe and present products. Since information has to be precise, complete, and up-to-date, the Amaze PIM system could be a great help.

How Amaze PIM software influences customer satisfaction in eCommerce

Before making a buying decision, shoppers rely on product information. If they come to your online store and the information they find is incomplete or useless, they will leave unsatisfied. It is a missed opportunity that no business will like. PIM is a multi-functional repository enabling streamlined creation and enrichment of product content and information. The software lets you describe products thoroughly and extensively with a set of inbuilt tools and functionalities to create, manage and edit product data. It gives you centralized, end-to-end control over all your product information.

Catalog creation and product organization is super easy on this platform.

Amaze PIM gives you ways to build a hierarchical category structure (aka, taxonomy), classify products in proper categories, define attributes, designate Schema, and set up data governance rules to enforce the accuracy and completeness of the product information. The next good thing is data enrichment that makes product information specific to and acceptable by channel partners and customers. What’s more, you have advanced analytics and actionable reports that determine if everything you are doing with data is going the right way. If not, bulk modifications and automated fixes are there to help.

To sum up, Amaze Product information software helps brands and retailers consolidate, organize, enrich, and share product information internally and across multiple sales channels. It acts as a powerful central repository for volumes of complex product data. Deploying it will result in improved data quality and satisfied customers.

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