Due to COVID-19, it is proved that business without online existence has no worth in the world. SO, all the small businesses in Pakistan have to shift online in a quick time. You have to find SEO for small businesses online, and many agencies are providing SEO agencies in Pakistan. Almost 97% of customers in the world find local services online, and Google has the highest number of search volume. What if your customer searches your name online, and nothing is shown to them on Google? You are simply losing the customers. Thus, getting online customers is only possible through SEO, in 2020, the trends on SEO will increase, and billions of dollars are being spent online on the SEO industry. Moreover, 55% of online visitors click only on the top three results. That’s why you must rank in the top three results. Thus, getting your website in the first three results is not an easy task; there are lots of Google updates and guidelines that you have to follow. Only good agencies that have remarkable experts and only white hat SEO guidelines are being followed, able to rank you in the top three results.
Table of Contents
Small business needs local keyword research
Keyword research decides, either to work on a keyword or not. This tells about the search volume against any keyword, and there are lots of tools that are used to measure the exact search volume against a keyword. You can use keywords that have more search volume, relevant to your niche, and that generates business for you. Your whole content creation and content marketing campaigns revolve around these keywords. If you have opted for the wrong keywords, then you will even rank against them, but no sales would be generated. So, finding niche-related good keywords is not an easy task. Focus more and filter out the best keywords with the lowest competition, either these are short tail or long-tail keywords.
You need competitor’s analysis
There are always your competitors in your niche, and they are also doing SEO for their websites. So, putting an eye on what they are doing and how they are ranking their sites is known as a competitor’s analysis. There are different types of competitor’s analysis that a good SEO service provider company in Pakistan performs.
- Links Audit
- Content Gaps audit
- Content quality audit
- Onsite audit
- Off-Site audit
- Social media existence audit
All these competitor’s analysis helps small businesses to analyze and reverse engineering for their links and activities. If they are doing well in the industry and online, then you can follow their link strategies as well, and these are very paramount for ranking in Google. These audits provide a true picture of competitors tracking and evaluation of the tasks.
Optimization of the pages
Very next, that SEO requires the optimization of the pages. This is onsite optimization and by adding your major keywords in the title of the relevant pages, in the description, in URL and the first hundred words of the article help you in raking. However, these are very basic factors; a large number of other factors are also done for getting rank in google. Such factors include the loading time of the page, mobile-first, unique content, content length, quality of the content, bounce rate, user stay time, user interaction, and behavior of the visitor and its social signals. Still, this is an incomplete list; Google has disclosed more than 200 ranking factors that are segmented in onsite and offsite.
NAPU and Local SEO
What is NAPU? This is your business name, address, phone number, and URL. This is essentially required when you submit your business in a local business. These are the listing directories that increase your citation and rank you in a specific area. Add to this; you can pin and verify your business in Google business. If you enter anything wrong about your business, your ranking and local SEO will help you in generating the business. So, it is better to get local SEO services online in Pakistan.
Link Building, Social media and book markings
After Local Listing, basic online presence has been made, so what is next. It’s time to start a link acquisition campaign. “Links building is the backbone of SEO”, the most paramount ranking factor, your link building anchor cloud should be natural. Otherwise, your site gets spam, and you might be penalized by Google. By bad creation links and spam links or violating the principles of link building, you can have to bear a huge loss. Good SEO agencies are offering natural link building services, and these help you in getting rank in the top three positions of Google. If you are providing the best content that is worth the visitors, they will link you naturally, and this is the right way to grabs more and more natural links.
Evaluating, ranking records and Google Analytics
After all, it is done. SEO is an ongoing process, and now it’s time to track your sales and calculate the ROI.
There are a large number of companies that offer white hat SEO services in Pakistan. These can opt for your next project, or you have to hire a couple of costly resources for SEO and digital marketing.