You may have the best site on the Internet, but if no one knows it’s there, it may as well not exist. When people use search engines to find information, they type in what they’re looking for, and the search engine presents them with a list of sites that contain those words. If your site doesn’t include those words, you won’t be included in the results.
If that sounds easy to fix, it is — easy to understand, and hiring the best SEO agency in Sydney anyway. Doing it successfully can be more complicated. Here are five things you can do to increase your chances of moving up in search engine rankings:
1. Make sure your keywords are relevant
The most important factor in keyword placement is relevance. Don’t stuff your pages full of irrelevant keywords just to improve your ranking or draw more traffic to your site. For example, if you sell widgets but someone searches for gadgets, you don’t want that person ending up at your site because a keyword-stuffed page will look like gibberish to them and they’ll be disappointed when they don’t find what they were looking for. Remember, search engines are supposed to match a user’s search terms with relevant sites.
2. Get Google Analytics Installed
Google Analytics is a free tool that gives you incredible insight into how people interact with your website. It will tell you things like how many users visit your site daily, what country they’re from, and even where they’re from within that country. You can also see what pages are getting the most traffic and what pages aren’t getting any traffic, which can help you figure out if there’s something wrong with those pages (for example, if they’re not showing up in Google’s search results).
3. Use Google Search Console
Google Search Console (formerly known as Webmaster Tools) is another free service by Google that helps webmasters monitor their sites’ performance in search results and find problems such as crawling errors or duplicate content issues that may affect rankings. It also allows them to submit their sitemaps so they can be crawled faster – something that is especially helpful when launching a new website or making significant changes to an existing one.
4. Content Creation and Promotion
High-quality content is necessary for any successful website. Your content needs to be indicative of what your business can offer, it needs to be engaging and entertaining, and easy to read. If your content isn’t interesting enough to inspire social shares or backlinks, then it will be difficult for Google to rank you as high as it could otherwise.
5. Optimize Your Title Tag
Your title tag is one of the most important components of your web page. It tells Google what your page is about, and it shows up in search results as the clickable headline (the blue text). When optimizing your title tag for SEO, you should use keywords that are relevant to your business and make sure they’re included in the first 65 characters (which is where Google cuts off). This will give you a little extra room to write a compelling description that includes a call to action. When writing a meta description for SEO purposes, you should write something compelling.
6. Competitive Analysis
Make a list of your competitors’ sites and take note of what kinds of articles they publish, what subjects they write about, and what their tone is. For example, are they serious or lighthearted? Do they use certain phrases frequently? It’s likely that topics your competitors write about are relevant to your audience as well.
7. Keyword Research
Choosing the right keywords can make or break your website. Your keyword strategy should be based on research into the terms that consumers are actually using to find information about the products and services you offer.
8. Meta Tags Optimization
Meta tags are HTML elements that provide information about a webpage to search engines and website visitors. So how do they help with SEO? Search engines analyze meta tags to understand more about each webpage’s content — so meta tags play an important role in SEO!
9. Use keywords strategically.
It’s important to pay attention to keyword placement and density. However, you don’t want to stuff your text with keywords — Google will penalize you for keyword stuffing. Instead, use keywords naturally throughout your text.
If you’re not sure how many times to use a keyword, try using it two to three times for every 100 words in a text. Remember: There are only so many times you can use a keyword before it starts losing its effectiveness. For example: “We sell custom cigar humidors.