8 Ways to Increase Organic Traffic to Your Small Business Website

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8 Ways to Increase Organic Traffic to Your Small Business Website

When you’re sitting in traffic on the highway, it’s bumper to bumper, and all you can think is, “Why can’t I drive traffic to my website like this?”.

Having trouble driving traffic to your website is not unusual. In a study done by Content Marketing Institute, 63% of content professionals struggle to find enough content strategists. Website traffic is driven by content.

  1. Content Creation

Inbound marketing aims to attract the right people to your business. The most effective method for achieving this is to create content through blogging.

Creating content that will attract exemplary visitors to your website begins with understanding the buyer persona you are targeting. You can create content that will naturally attract your audience to your website when you know your audience.

How can you write a successful blog post that will attract the right audience? Here are five steps:

  • Identify your buyer persona: Identity who your target market is. Understand everything from their job title to their pain points.
  • Conduct SEO research: Provide relevant content to your audience by learning what search terms they are using.
  • Write a draft: Make sure your first post answers your audience’s questions. Come up with interesting angles to catch the attention of your audience.
  • Publish: Write your post and publish it on your blog. Utilize SEO tools to optimize your content.
  • Promote: Make sure your blog post is shared on social media and emailed to subscribers. Your post will rank higher in search engines if it generates more traffic.

2  – Organic Social Media

Organic social media is not brand-new, but marketers should still consider it. You can also use other social media platforms, such as Instagram Stories (hello, swipe up feature! ), live video, IGTV, or Facebook Messenger. With organic social media, being an early adopter is critical.

Among other things, Facebook recently released a lead generation feature called Automated Lead Generation on Messenger. This feature allows businesses to create an automated bot within Messenger to link to relevant content on your site. Companies can utilize this feature to send traffic to their website.

3- Community Engagement

The more recognition your brand has, the more traffic you will get to your website. Brand recognition can be achieved by being active and engaged in the market. Take part in Facebook group discussions in your industry today to implement an engagement strategy. Additionally, you can participate in online discussion forums and interact with your followers on social media.

4- On-Page SEO

You can increase traffic to your website by optimizing its on-page content. It is imperative to note that on-page SEO includes titles, headers, meta descriptions, image alt-texts, and the URL (among others). Having your website displayed in search engine results will be an effective way to generate more traffic.

Ranking high in search engines is essential for driving traffic to your website. It would help if you were an authority in your industry to rank higher on search engines. Besides the topic/cluster model described above, quality backlinks are another way to achieve this. You gain more credibility if high authority websites link to your site.

6- Internal Linking

Your blog should entice visitors to read more content on your site after they leave it. Internal links – links between different pages on your website – are helpful. As visitors explore other pages of your website, they are more likely to convert and become brand enthusiasts.

You can, for example, create an internal linking structure using the pillar/cluster model described above. Cluster and pillar pages link back and forth, increasing your site’s credibility on search engines and conversion chances.

7- Media Coverage and Public Relations

Media coverage is an effective way for your company to build its brand awareness and traffic to its website. You can drive traffic to your site and create excellent word of mouth if your digital marketing and public relations teams work together.

Your company will gain party validation from media coverage. Readers who hadn’t heard about your company before may want to learn more about the latest products and services, your company culture, or even industry thought leadership.”

8- Social News Sites

Reddit and Quora are two websites you may be familiar with. They are social news sites and effectively drive traffic to blog articles. These platforms are similar to social media in that they facilitate asynchronous connections between users. The difference is that these sites engage people around a question or topic, and external content can be shared to describe the users’ perspectives.

External sites can also benefit from increased traffic via social news sites if shared on popular channels. Starting, you can post your website’s content yourself on these sites. In the Reddit and Quora communities, too much self-promotion is frowned upon. When you share your content in the context of the topic and when it is the most appropriate information to answer the user’s question, you will achieve the best results.

 

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