When you start a business, some of the first steps you take are to build a website and create business accounts on various social media platforms. After you develop these simple pieces of the puzzle, you might wonder why your website traffic is still low and click-throughs and conversions are barely meeting your minimum expectations. These days, it takes more than just having a website to attract an audience. Read on to discover five creative things you can do to boost your online presence.
What Are the Benefits of Boosting Your Online Presence?
Before you dive into the effective strategies you can use to amp up your digital profile, you should understand why it’s so important to have a strong online presence. While many of the benefits relate to better visibility on Google, you can’t overlook how a solid online presence also impacts your customer relations and the customer experience. The top benefits of having a strong online presence include:
- Ranking higher in web searches
- Demonstrating legitimacy and trustworthiness
- Converting casual visitors into satisfied customers
- Maximizing digital marketing opportunities
When you’re ready to make moves online, here are some creative strategies that will set you apart from the rest.
- Create a Wikipedia Page
Wikipedia is a powerful tool for sharing knowledge, and having a page all of your own can amplify your brand’s legitimacy. Whether you focus on your company’s founder or the community-focused initiatives your company takes on, having a Wikipedia page can only help boost your profile online. The best part is that you can take an active role in editing Wikipedia page to keep the information current or partner with outside professionals who can manage your page for you.
You can also use your Wikipedia page to connect back to other sources and websites where you have a presence online. For example, if you participated in an exhibition and conference, you can use the online video of your presentation as a source on your Wiki page. The more active and genuine links you have that connect aspects of your online presence, the more attention you’ll get from customers and Google.
- Make Your Website Mobile-Friendly
One unexpected way you can have a stronger online presence is by making sure your website works perfectly on mobile devices. Any small errors on the mobile version of your website can have consequences when it comes to both Google and customers.
First, your customers are likely to approach your company from different channels, not just a laptop or desktop. You can’t risk a faulty mobile website getting in the way of the customer experience because it could mean a lost sale.
Also, Google analyzes website errors, so if your mobile site crashes when trying to launch hi-res videos, you can bet that Google will notice. It may also impact your rankings in search requests.
- Begin a Geo-Targeting SEO Campaign
If you’re looking for creative ways to maximize your SEO success rate, you have to explore geo-targeting. While it sounds complicated, geo-targeting is actually very simple. It’s just SEO but focused on a specific geographic location.
A huge amount of online searches are for local businesses and services. If you aren’t including geographic-specific SEO terms in your content and marketing, then you’re missing out.
- Hire a Professional Writer for Your Blog
There’s no doubt that having a blog is a fantastic way to build your SEO strategy, but you can take it to the next level by hiring a professional writer. In fact, Google SEO analytics are now able to rate the quality of content using AI technology. By using professionals to create authentic, engaging content, you can impress your customers and Google at the same time.
- Use Unique and High-Quality Images
With powerful new AI technology, image tags and image content are more important than ever. Picking the same overused stock images just won’t cut it anymore. To boost your online presence, choose specific, high-quality images for your website and social media profiles. You can even tailor images to your geographic location.
Digital marketing can seem intimidating, but you can use these five effective strategies to strengthen your online presence and start seeing results fast.