Small business websites may not get a lot of traffic at first. After all, they’re often new businesses, so there isn’t a large customer base that might know about and look for the website specifically. However, it is possible to boost traffic using a variety of different methods. Today, small business owners can use a number of techniques to encourage new visitors to the site, which can turn into new leads and sales. Use the following to start increasing the amount of traffic.
Use Social Media More – And Correctly
Social media is an excellent way to boost website traffic and user engagement. There are a variety of social media sites to choose from, but it’s recommended for small business owners to start with just one or two. Get used to the site, how it’s used for businesses, and what the advantages are before jumping in and getting started. Visit websites like upswellmarketing.com to learn more about marketing on social media.
Start Optimizing the Website
Optimizing the website allows it to rank higher in the search engine results. Yet, many small business owners don’t know to create a website with SEO in mind. Take some time to start optimizing the site, adding in SEO techniques, to help it rank higher. Even small changes to the website can end up making a big difference in the long run when it comes to traffic. Since most consumers will not click past the first page of results, this is a great way to rank higher and encourage more clicks.
Make Sure the Website is Mobile-Friendly
Consumers today don’t shop on their computers as much as they did in the past. Of course, online shopping has increased significantly over the years. Even grocery shopping is done online more frequently today. However, consumers can use mobile devices instead of computers, especially if they’re shopping on the go. Make sure the website is ready for these visitors by making it mobile-friendly. A responsive website design makes it more likely consumers shopping on their phones will stay on the site.
Target the Right Keywords
Targeting the right keywords is important. A generic keyword may have a much larger reach, but it’s something that’s going to be difficult to rank for even with a significant amount of optimization. Instead, look into using long-tail keywords. These are longer phrases and likely include the city name, but ranking for them is usually easier for small businesses. There’s no need to compete against major corporations as there would be with short-tail keywords.
Speed Up the Loading Time
Take the time to learn how to analyze the site speed for the website. The site speed notes how quickly the website loads on the average device. Most customers aren’t going to wait long for a website to load, so if it takes more than a few seconds, the consumer will likely click back and try a different site. Ensure the site loads as fast as possible to make sure customers are able to view the site, especially if they have a slower internet connection.
Boosting traffic to a small business website will take a little bit of work, but the results are well worth it. Try out the different techniques and tips here to boost the traffic as fast as possible and start seeing how much it can help.