Today, most people carry their smartphones with them all the time. Should you consider using text message marketing to reach out to potential clients? Despite the excitement of generating leads through text message marketing, it can be hard to stay engaged with these types of leads due to the time-consuming process. Having the proper messaging program can help you keep in touch with your customers and potential clients.
What Does it Mean to Market Through Text Messaging?
Through the use of a text alert service, businesses can reach out to their potential customers and prospects with relevant information and advice. This is done through short message services, which are commonly used on mobile devices.
Text alert services are becoming more popular to reach out to groups of people who are most likely to need immediate information. These services allow users to send messages from their mobile devices or computers.
How to Nurture Sales Leads With Text Messaging
1. Offer Help
When you start to re-engage leads, one of the first steps that you should take is to remind them why they signed up for your text message program in the first place. In most cases, they probably want to get the help that you promised. Having a template that clearly states that you want to provide help is a great way to get a response.
2. Offer Industry-Specific Help
Another great way to remind a potential client about your company is by sending industry-specific tips. These tips should be useful and should not be too pushy. Keep in mind that your tips should not be too salesy and should be removed once the recipient opts out.
3. Provide VIP Access
One of the best ways to get people to sign up for your text message marketing program is by offering exclusive deals. This can be done through a template that clearly states that you want to offer this service exclusively to people who opt into your message alerts.
4. Introduce New Products
Texts should make recipients feel like they are receiving value for their money. To enhance their VIP status, introduce a new product through your program and give them special access to the general public.
5. Text Holiday Greetings
Holiday greetings are a great way to remind subscribers about your business. Keep them short and sweet, and provide value wherever possible.
6. Give Business Updates
A business update is a great way to warm up your B2B SMS leads. It can provide them with a sense of accomplishment and show them that your company is making progress.
7. Invite Customers to Events
If your sales team has already organized an event, or if they are planning on hosting one, consider inviting your potential customers to attend. An event invitation is a great way to reach out to your contacts and encourage them to come out for a shopping or networking event.
8. Narrow Your Targeting
Use small lists and merge them with other targeted messages to yield high response rates. With these messages, be sure to customize as much as possible for the best results.
9. Ask for Feedback
If a lead still isn’t responding to your messages, it might be that your business texting program isn’t providing value for them. Try asking for feedback to see if any changes can be made to improve the program.
10. Give Subscribers the Ability to Opt-Out
Unfortunately, not all of your potential customers will be interested in your text message marketing program. In the worst-case scenario, someone might have deactivated their phone number. Give your customers the option to opt-out.
One of the most important factors that you should consider when it comes to implementing a text message marketing program is ensuring that your messages are not only effective but also engaging. Allow your potential customers to respond to your messages without saying “stop.” For instance, you can offer a discount on their next purchase.
After a message has been sent, you can also add other features to it that will allow your recipients to change the frequency of their messages or the type of communication they receive. This can be very helpful if you want to improve the relationship between you and your customers.
