Social media apps continue to shape how we interact, communicate, and share content globally. In 2024, iPhone users are downloading social media apps in record numbers, with some old favorites maintaining their dominance and new entrants making their mark. This article takes a look at the top 10 most downloaded iPhone social media apps to date in 2024, based on user engagement, popularity, and the features that keep these apps on top.
1. TikTok
- Downloads: Over 650 million globally (to date).
- Why it’s popular: TikTok’s short-form video content, viral trends, and creative tools make it the most downloaded app worldwide. Its powerful algorithm provides users with personalized video feeds that keep them engaged.
- Features: Short videos, viral challenges, music overlays, and AR effects.
2. Instagram
- Downloads: Over 700 million globally (to date).
- Why it’s popular: Instagram integration of Reels, Stories, and IGTV keeps it one of the most popular platforms. Its strong influencer presence and e-commerce features make it a favorite for both brands and users.
- Features: Stories, Reels, shopping integration, direct messaging, and photo/video sharing.
3. Facebook
- Downloads: Around 550 million (till date).
- Why it’s popular: As one of the oldest social media platforms, Facebook continues to attract a wide audience due to its all-in-one platform for news, community groups, and personal updates. Its integration with Instagram and WhatsApp strengthens its reach.
- Features: News Feed, Groups, Marketplace, live video, and events.
4. WhatsApp
- Downloads: Over 500 million globally (to date).
- Why it’s popular: WhatsApp remains the go-to app for messaging, offering simple text, voice, and video calls with secure end-to-end encryption. It’s popular across multiple age groups for personal and business communication.
- Features: Texting, voice/video calls, group chats, file sharing, and status updates.
5. Snapchat
- Downloads: 340 million globally (to date).
- Why it’s popular: Snapchat is highly popular among younger users for its disappearing messages, fun filters, and innovative AR features. Its Snap Map and Stories feature adds a layer of interaction that keeps users engaged daily.
- Features: Snaps, Stories, Streaks, Snap Map, and augmented reality lenses.
6. Telegram
- Downloads: 350 million globally (to date).
- Why it’s popular: Telegram is celebrated for its focus on privacy and its ability to host large group chats and channels. It has become a hub for communities that value encrypted communication and large data storage.
- Features: Cloud storage, secret chats, large groups, and channels.
7. Threads (by Instagram)
- Downloads: Rapidly growing, with strong engagement through Instagram (till date).
- Why it’s popular: Threads connect users directly with their close friends from Instagram, allowing for more personal and intimate sharing through status updates, photos, and direct messaging. It was launched to compete with “X” [twitter]
- Features: Real-time updates, messaging, connection to Instagram.
8. Pinterest
- Downloads: Over 250 million globally (to date).
- Why it’s popular: Pinterest is the leading platform for visual discovery, offering users inspiration across multiple categories like fashion, home décor, and DIY projects. Its integration with e-commerce also boosts its appeal.
- Features: Pinboards, visual searches, shopping features, and content sharing.
9. Discord
- Downloads: 160 million globally (to date).
- Why it’s popular: Initially built for gamers, Discord has become a hub for communities and group discussions on various topics. Its voice channels and servers make it a versatile communication platform.
- Features: Voice/text chat, servers, screen sharing, and video calls.
10. X (formerly Twitter)
- Downloads: 240 million globally (to date).
- Why it’s popular: Despite recent changes and rebranding to X, this platform remains a leading source of real-time news and discussions, making it highly popular among public figures, brands, and individuals alike.
- Features: Tweets, retweets, hashtags, direct messaging, and trending topics.
Why These Apps Continue to Dominate
These apps dominate the iOS download charts for several reasons:
- User Engagement: Many of these platforms offer interactive features like stories, reels, live streams, and group chats that keep users engaged.
- Content Versatility: From short-form video content (TikTok) to private messaging (WhatsApp), these apps cover a broad range of social needs.
- Influencer Marketing: Apps like Instagram and TikTok have created ecosystems for influencers to thrive, attracting brands and businesses.
- Ease of Communication: Apps like WhatsApp and Telegram offer simple, secure communication, making them essential tools for both personal and business use.
FAQs: Top Downloaded iPhone Social Media Apps
1. What is the most downloaded iPhone social media app in 2024?
As of 2024, TikTok is the most downloaded iPhone social media app globally, with over 650 million downloads to date.
2. Why is TikTok so popular?
TikTok’s short-form video content and personalized algorithm keep users hooked by showing them content based on their preferences and previous interactions.
3. How does Instagram compare to TikTok in downloads?
While Instagram is close behind, with over 700 million downloads globally, it offers more varied content formats such as Stories, Reels, and shopping integration, catering to influencers, brands, and individuals.
4. Which app is the most secure for messaging?
Telegram is known for its robust privacy features, including end-to-end encryption and secret chats, making it a top choice for users concerned about data privacy.
5. Is Snapchat still relevant in 2024?
Yes, Snapchat remains highly relevant, especially among younger users who enjoy its ephemeral messaging, augmented reality filters, and Snap Map for location sharing.
