For the people who have been living under a rock, Instagram has a platform called Instagram insights. Instagram insights are their in-house analytics and stats vertical, which helps you analyze the performance of your account. However, most people do get organic engagement. However, research reveals that Instagram insights are one of the most powerful tools that you can have if you are an Instagram influencer. So without further ado, let us discuss four ways to use Instagram insights to improve your organic engagement on the platform. not know about their Instagram insights and hence are pretty much unaware of how toÂ
Look for follower demographics
For people new to the business let us tell you how important follower demographics are. It is the only way of ever knowing what your audience likes or dislikes and hence is one of the important metrics in the entire Instagram influencer industry. However, most people overlook these strats and hence this is the first point of reference that we’d like you to take from Instagram insights. So once you have reached a hundred followers on your public account, go down to the follower demographics segment of your Instagram insights and sink the data in. there is going to chart about the gender distribution of your audience. The age distribution and also distribution is based on their geographical locations as well. Now, these metrics play a very important role in making sure that you are getting your audience what they like, without making too many efforts. Now if you tap on “see more” then you will also be able to see the active times of the different segments of your followers, sorted by days and hours. This is one of the most powerful tools to have because this tells you posting content exactly when will help your reach. If you’re looking to find more details on your audience, insights also tell you what they interact with as a whole and hence give you a fair idea about your performance.Â
View data for posts
Instagram posts’ data are one of the most important metrics on your profile. These include likes comments, follows, saves, and much more. With Instagram Insights, you can see all this data make sense. What we mean by that is, that Instagram insights offer you detailed information about your posts’ performance and hence tell you what is working and what isn’t. To avoid posting content that is not very relevant to the community, Instagram helps you find posts that have worked well previously and hence can help you further as well. This data can also be filtered in terms of what exactly you want to highlight and hence is a great metric to assess your Instagram presence. You can pinpoint your post metrics as to whatever you want to highlight, like impressions, reach, likes, comments, etc. also you can see the exact timestamp of when someone has interacted with your posts, giving you a well-rounded stat to work with.Â
Evaluate Instagram stories data
If you dint know Instagram stories are one of the most important emerging ways of making money on Instagram. There are a ton of companies and Instagram marketers who are now turning to Instagram stores for making advertisements and hence is a great time to evaluate your position on the same. If you take a closer look at your Instagram stories data then you will be able to know how many people reacted to your stories, how many people closed your story ad the total number of people who revisited. This is very interesting to know as this gives you an idea as to how your Instagram stories are affecting people out there and hence is a great way to excel on Instagram as a marketer. Apart from that Instagram stories data is also relevant when you self-promote your content on your Instagram stories. This gives you two different data points to evaluate the effect of your content and hence helps you judge better. If you are not actively taking a look at your story analytics, then we highly recommend you do so, because 2022 is the year of Instagram stories.Â
Examine the paid promotions data
If you’re an influencer that does paid promotions often then we highly recommend you to examine your paid promotions data regularly. This is because Instagram insights have an entirely different section for paid promotions and hence is a great way to make sure you’re doing it right. Also, this data is very important to your paid partner and hence you have to make sure that you can get it up as much as you can. The first and foremost things to check when you’re looking through your paid promotions are the number of visits to the profile, the number of people who viewed the promotions, the number of impressions, audience demographics, and money spent. This is very important because people usually overlook this data and rely completely on their website traffic, which in turn is affected by Instagram marketing data. However, one thing most people dont realize is that the Instagram data can be looked at and can be rectified over the next posts, however, there is no way that you can look at your website metric and come up with ways to tackle the problems. This is where looking at Instagram insights helps a lot.Â
Conclusion:
Instagram insights is a very handy tool when it comes to Instagram marketing. If you haven’t been using Instagram insights actively, then we highly recommend doing so. This is because Instagram insights are single-handedly better than most of the third-party analytics tools available on the internet. Also, Instagram insights are much better at updating your data and hence is a great way to take a look at your content creation from a bird’s eye view. We’re sure the above-mentioned tips will help you grow on Instagram. Till then, keep scrolling and spread the word.
