Many things depend on the brand’s logo design and brand strategy or branding. Often businesses consider logo design and branding as the same thing. However, both have their own needs and importance that impact business on a different level. Although logo design is a part of the branding process, it holds crucial value as cool logos design represents the brand.
Here is the comprehensive guide of how logo design and branding is different from each other:
Concept of logo and branding identity
Logo Design: A business logo design represents your brand and is an easily recognizable visual design element that includes name, symbol, colours, etc. Its quick and easy representation of the brand makes it easy for the audience to differentiate and recognize your brand in the sea of logos. It doesn’t have to communicate everything your brand is; it simply represents what your brand stands for or acts as an identification tool. Logo design doesn’t necessarily have to be meaningful, deeper communication, or reflect emotions; it can simply be your brand name or simply to identify your brand until you want something more than that. Most importantly, it’s a part of the branding process.
Branding: Branding strategy or brand is a wider concept; it includes everything that your brand stands for. From defining values to designing a cool logo to spreading the message across your target audience. Brand fuels ideas, perceptions, thoughts that you share with your audience, and your audience shares or refers to other people. Branding is a way of interacting with your audience and interesting and strategizing how they perceive your brand. Branding or brand can be seen from two perspectives:
From owners or company’s perspective: Where brands spread the message and communicate about their products, services, values, goals, etc., through visual design and marketing to the audience.
From the audience’s perspective: The brand is a reputation they created among the masses, how they make their audience feel, what their audience experience, or what message they receive.
Elements of logo v/s branding strategy
Several elements used by the logo designers make logo design and brand complete, for successful results. Here are a few elements that describe cool logo design and branding:
Logo Design: Logo design is one of the crucial parts of branding; it includes various elements that may vary from company to company depending on their requirements:
- Colour: several colors have meanings associated with them; whatever color is used in cool logo design will impact how the audience receives it.
- Design: The design element might include symbols, shapes, pictures, illustrations, etc., that showcase your brand.
Branding: A few elements that are used in creating a branding strategy are:
- Brand Definition: Purpose definition and value that brand holds, represents in the market
- Brand identity: This represents your brand, which includes a cool logo design.
- A brand statement that represents your value
- Advertising or marketing: How you market your product on social media and other media channels.
- Packaging: product packaging is an essential part of a brand that impacts consumers buying decisions.
- In-store experience: how customers feel buying your product from the store and how you treat your customers creates your reputation among the audience.
The main difference between logo and branding
The logo is a small part of the process that represents your brand and helps your audience to remember you, recognize you and differentiate you from competitors. However, branding, on the other hand, is the process of constructing the entire brand which includes, logo design, packaging, products, marketing, business card, customer experience, etc. Compared to a cool logo design, the brand is much larger and holds more importance. Companies create branding processes or strategies to ensure that their services/ products are recognized positively by the audience while hoping or creating strategies to convert them into customers. On the other hand, the logo is created to represent the brand so that the audience can recognize your brand on a shelf full of other products.
Why is a logo a crucial part of the branding process?
The logo is one of the most crucial parts of the branding process, as it appears or is used in several ways such as on packaging, on social media, on products, websites, advertisements, etc. It enables audiences to recognize and remember your brand through products and services; the logo is possibly the first thing your customers know about your brand, so to make a positive, powerful and effective impression, you need to create a good logo.
Logo boost your brand identity exudes a professional image, distinguishes from brands, makes the brand recognizable. Therefore, creating a good logo is highly essential. Various platforms provide logo design services that can help you create an impactful brand identity for your brand.
Create your brand identity with design hill
Designhill is one of the leading platforms that allows you to create your brand identity on your own or hire professionals under one roof; their amazing logo maker features and other categories such as packaging design, business card, etc., provide you with everything you need in one place. They even provide you with pre-created designs for several categories that allow you to create designs quickly.
Final Thoughts: From the above-stated reasons, you might have understood how logo and branding are different yet important for each other; they complete each other and impact the brand’s image on a huge basis. Therefore companies need to understand, differentiate and focus equally on both.
