Whether you are an established e-commerce seller or a new one, it is never too late to learn some clever tricks to boost your Shopify sales. A unique characteristic of Shopify is that while everyone can utilize it, no one knows all its features, so there’s always something new to master.
Shopify marketing attracts visitors to your website and converts them into buyers using digital marketing and promotional techniques. Here are seven Shopify marketing strategies that may be used as part of a more extensive marketing campaign to boost brand recognition, persuade people to visit your website, and tempt them to buy your product once they’re there.
1. Offer product deals
It’s one of the easiest and quickest strategies you can implement, but it may significantly impact your shop’s income. Product bundles, kits of items with tiered upselling, or groupings of products sold together as one are all terrific ways to sell more to each consumer.
2. Market your store
It’s difficult to boost Shopify sales if no one knows about your business. However, you can extend your existing client base through regular use of your social media platforms, like creating a Facebook store for your business.
Facebook allows merchants to construct specialized storefronts under a brand’s profile, allowing retailers to earn sales through their Facebook page. As a result, it’s one of the most profitable places to advertise Shopify. All you have to do is link your Facebook and Shopify accounts to shop items, and the rest will be taken care of automatically. You can even hire a digital marketing company to market your business.
3. Embrace analytics
Everything revolves around numbers. Examining your existing sales data is one of the most effective strategies to boost Shopify sales. What’s working for you? Which articles sell like hotcakes? Do your consumers take advantage of any coupon codes you give or are they content to pay the total price for a high-quality or unique product? Your sales data may teach you about your clients, their purchasing patterns, and your items.
This Shopify marketing strategy is especially critical for businesses that sell both in-person and online. E-commerce trends might differ from what you’re used to seeing while selling in person, so you’ll need to alter your strategy appropriately. Of course, your sales figures aren’t the only ones you should consider. How high is your cart abandonment rate? Which items are the most popular? Use these figures to improve your purchasing experience.
4. Drive traffic through SEO and SEM
A significant aspect you can consider to enhance sales immediately is to bring visitors to your website. You’ll need to know how SEM and SEO function and how to utilize them to help your company. Having a defined marketing plan and a content marketing and SEO strategy are effective methods to get results and increase revenue.
SEO involves indexing your website in search engines enabling individuals seeking a particular service or product to discover the appropriate website to meet their requirements. To do so, make sure you optimize your pages to load quickly, have relevant content on your website, and ensure that your website contains the appropriate keyword.
5. Build a sales funnel
Another important aspect of your Shopify success is a sales funnel. A sales funnel aids in the evaluation of all aspects of your client acquisition process, allowing you to enhance and optimize each one. A sales funnel depicts the processes or stages that a (possible) consumer goes through on their path to purchasing from your shop. As you might guess, a sales funnel starts wide (representing every prospective consumer) and narrows as customers are filtered out at different phases of your store. Finally, the store visitors who purchase are represented at the bottom of the funnel. It would be best to drive as many clients through the funnel as possible to improve Shopify sales.
Your sales funnel will be successful if you know more about your target market. Further, it will only operate if you get individuals to enter it and this entails getting your material in front of the right people. You also need to create a landing page that your ad or other material can direct prospective customers toward. You may market to your leads by providing fantastic information via email. Do it regularly, but not too frequently.
In all of this, don’t forget about your existing clients. Keep reaching out to them, provide more promo coupons, and invite them to follow you on social media.
6. Organize your product catalog
Consider yourself entering a physical store. Even if you don’t intend to purchase stuff, when the items are organized well and the shop is divided into sections, it’s simple to locate what you’re looking for, giving a better picture of the brand. It should be the same for your Shopify store.
Consider how your shop offers a positive customer experience and how you might enhance it. For example, don’t cram all your items into extensive, bulky collections and expect your clients to scroll endlessly. Make it simple to explore and locate the items of your choice. Use search options, collection filters, and product tags to fasten this procedure.
7. Upsell and Cross-Sell
To truly boost sales in your store on Shopify, keep an eye out for possibilities to give your consumers something extra. Keeping track of their needs allows you to upsell and cross-sell to them. If they’re shopping for a mobile phone, this may indicate that they’re seeking something else to go with—for example, some covers, screen protectors, earphones, or chargers. This is a straightforward example of cross-selling.
If the same individual is considering a product towards the bottom of the line, and you sell them a product more expensive, you’ve done your job upselling the customer. Clients receive these ideas in non-intrusive snippets, pop-ups, and emails. It’s all part of getting to know your consumer and their journey, enabling you to serve them as best you can.
For an e-commerce seller, it is crucial to retain happy customers. The Shopify marketing strategies mentioned above can help you achieve the same. However, it is equally important to collaborate and work with Shopify marketing agencies to get that competitive advantage. Apart from them, you can hire an excellent digital marketing agency to boost sales.