The content you post plays a direct role in your social media success, but many brands and individuals experience challenges when trying to create high-performing and effective content. It is time-consuming and competitive, yet producing it regularly adds value to your customer’s experiences.
A frequently overlooked tip to overcome this challenge is to create different content types, which will increase the levels of engagement your audience has. Content creators are excellent at this, so you can always borrow the strategy from them and use it in your branding and marketing. We will look at several of these content forms in this article, which all prove to be popular regardless of when you implement them.
Content that intersects current moments with your culture
Do you want to create organic content to drive up your engagement rates or increase your reach, the best you can do is opt to buy tiktok followers If this sounds like what you want, you can hardly go wrong with this content type? It capitalizes on your knowledge of popular conversations and current pop culture and ensures your brand seamlessly fits in with these discussions.
When you are a social media manager, you learn to recognize these moments quickly and act on them. Executing it correctly leads to ‘social media gold’, which is what you want to achieve. The content itself does not need to be complex – it only needs to speak to your culture and be timely.
To maximize on it, you should create a process you can use when spotting these situations and implement them. Avoid placing heavy review processes on this kind of content, because it is likely that you will miss the best timings – and timing is everything on social media.
Use the rallying points in your community
Every organization or brand you can think of has a set feature that you will always see in the background, as well as things that the communities they are based in will connect strongly to and will rally around. Most of these rallying points have nostalgic elements to them, like classic logos, mascots, and figureheads.
Since the community around you is connected to these elements, it is an excellent way of incorporating user-generated content. If the rallying point is a physical place, take some time to go and visit it as a point in your schedule, or become creative in how you present it if it is an idea.
Embrace unpolished videos
All of us, if not most of us, have seen success at varying levels with un-stylized and unfiltered photos – you may even take it for granted at times. However, do not ignore user-generated videos, especially those that look unpolished and unplanned – they have the power to generate engagement, especially if they are more random than others.
Successful brands always know the benefits of tapping into their community, especially when they need to post some humorous content. The more opportunities you can create for your followers to laugh alongside you, the more you create a sense of ‘they get me’ and ensure your posts receive high engagement levels.
When comparing static content and interactive content, studies show that interactive posts generate up to 5 times more page views, and social media is perfect for that strategy. You can use various methods to implement it, including:
- Quizzes – These can easily add a fun element to your connection content, and gauge the levels of interest your audience has in your product without doing costly surveys. Thanks to quizzes getting about 70 to 75% of their traffic from social media platforms, ensure you can set a promotional strategy in place to create buzz around them.
- Infographics – You can use these when you want to share large data in interesting formats since they allow you to tell stories in endless ways. To make them more interesting, you can put them in an animated format.
- Live streams – Compared to images and text, live streams generate about 1200% more shares and engagement, and it is all because they are organic, authentic, and personal.
In conclusion, if an opportunity presents itself where you can showcase your brand’s creative and fun side, seize the chance while it is still there. This allows you to get creative with posting, have fun, and show a different side to your brand.