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Common Mistakes That Online Stores Make

Read Time:4 Minute, 21 Second

Each one of us makes mistakes on daily basis. Daraz Online Shopping store too had made many mistakes that they have learned from.

Some common mistakes that were made are:

  • Not having a solid strategy for content marketing.
  • Not checking up with the past customers.
  • Not optimizing the email list.

As you’ve noticed, we’re not perfect and neither are you, all of us make countless mistakes daily. But some of the mistakes can be avoided by taking action.

In this article, we’ll share some of the common mistakes that online stores make and how can you avoid them.

If you are one of those who take your online store serious, you need to enter with a genuine marketing plan.

Here are some of the things that you need to do:

  • Show Consistency

Whatever marketing strategies that you are planning to choose, practice them with consistency. You must show up many times on social media platforms like Facebook, Instagram and add a post there every single day and that’s what Daraz too. If you are the one starting from scratch, you just have to select your specific target audience and fully focus on them.

  • Observe where your audience/customers spend most of their time online.

They can be actively present on social media platforms, blogs, forums, online news sites… wherever! Do your research and try to find out.

  • Have an objective for everything you do.

You need to think about what’s your why for being a part of every social platform, every strategy of marketing, and every ad that you post. Every mail, ad, the post must serve a purpose, whether it’s to get more traffic on your site, motivate people who come after you or sell an item or product.

  • Where and how you market it.

Make a list of every single way you are going to promote it, and when and how you will promote it.

If you follow these valuable tips, you will reach your revenue goals without taking too much stress. Having a genuine plan is extremely crucial.

For example, during a sale and special occasions, you can offer your customers discount and cashback offers.

  • Not Making Use Of The Right Theme

The selection of the accurate WordPress theme can make or break your business. If you are not making use of the right theme for your business, you’re missing out on the opportunity on generating more revenue.

How you’ll know that you are making use of the correct theme? Examine your objectives for your online store and if your current theme assists you in achieving those goals.

Some themes are created to be utilized in online stores just like Daraz, but many are geared towards some other industries such as journalism, hobby blogging, and photography.

Your store should be feasible to update and use. If you are continuously having a hard time with your website and getting it to look the right way, it’s about time to start looking for some other theme.

  • Not Selling Your Products/Yourself Sufficiently

Not every online salesperson are gifted with generating good sales. The majority of these shop owners are not and that’s fine.

But, this is one of the basic things that you are required to do is to sell your services and products efficiently.

Selling your products doesn’t have to be immoral. As far as the product you are selling is of an excellent quality that can solve many of the customer’s problems, you don’t have to feel shame because of it.

It’s unfair and a disservice to your target audience if you are not doing the right marketing of your product. For your product to solve customer problems, you need to market your product.

You can make the best use of apps like Savyour to market your product as well.

  • Customers who have not been contacted in the past

The people you need to talk to the most are your previous customers. These individuals are already familiar with and fond of you; otherwise, they would not have purchased your product in the first place! Request a testimonial, invite them to become an affiliate, or have them recommend your product to someone who could benefit from it.

You can also inquire about their satisfaction with the product and whether there is anything you can do to improve it.

  • Not continually tinkering with/trying out fresh ideas

As internet store owners, we are continuously tinkering and experimenting with new ideas. It’s all too easy to get stuck in a rut and do the same things over and over, but as technology advances, we should all be experimenting with new ways to advertise our products.

Attempt something you’ve never done before. You might discover that it’s the best new thing you’ve ever done!

Last Thoughts

We’ve made a lot of mistakes as we’ve expanded our company, but that’s part of the job description.

You won’t be making the right choices all the time, but what matters the most is that you keep moving forward. I wish this information turns out to be valuable to you and you get the most benefit from it.

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