The rise of YouTube has been astronomical. In the last five years alone, it has grown from a site where people shared videos, to the second largest search engine on the planet.
The stats are staggering:
- Over 100 hours of video are uploaded to YouTube every minute
- The number of hours people are watching on mobile and tablets has doubled in a year
Nowadays, content marketing is all about video, and most marketers look for highly targeted YouTube ads. More than ever before, people want to see what you have to offer. Whether they’re at home or out and about with their mobile phones, they want instant access to your products or services.
So why choose YouTube? Well, here are five reasons why advertising on YouTube will make you more money…
It’s Free
Well Kind of! YouTube is free to use and you don’t have to spend money creating an account or uploading videos. YouTube ads are also free to create, but you will have to pay for any views that your ad receives – this could be as little as £0.01 per view (you set the maximum amount that you’re willing to pay).
Global Audience
There are over 1 billion unique users every month on YouTube and around 6 billion hours of video are watched each month too! This is a great way to get people to discover your business/brand. You can use YouTube video ads to promote your company, new product or service, and the YouTube platform will show your ads to those who have already viewed a similar video or are interested in the same thing. This is a very effective and targeted way of marketing because you know that only interested people will see your ad.
Apart from that, video ads on YouTube are also a very cost-effective means of advertising as they usually require less money than other forms of advertising such as TV ads. In addition, you can also target specific age groups and locations with these types of advertisements which makes them much more effective than other types of advertising where there might not be any targeting options available at all.
YouTube ads are easy to create and manage yourself. You don’t need any technical knowledge or experience with video editing software in order to make an engaging advert because YouTube has an intuitive interface that makes it easy for anyone to use. It also allows users to upload their own videos so they don’t need any help from professionals when creating content for their campaigns!
Mobile Audiences
60% of all global viewing on YouTube is done via mobile devices – if your customers are using mobile devices then it’s likely they will be watching videos on their smartphones or tablets too!
Video Ads Are Popular
The average click-through rate for online display ads is less than 0.1%, but the average click-through rate for online video ads is between 1-3%. That’s a massive increase in the level of response when compared against traditional display advertising!
Plan out your content strategy
The first thing you need to do to make money on YouTube is to come up with a niche. This could be anything from funny animal videos to how-to videos for cooking or traveling and so on. If you are really passionate about something, you have a better chance of being successful with your channel.
Begin filming your videos as soon as possible
Now that you have an idea for what type of videos you want to create, it’s time to start making them! If you are using a smartphone or tablet, you can use the camera app or a free app like iMovie to begin editing your footage and piecing together your video. You can also use a desktop computer and editing software if that is what you feel comfortable with! Make sure your video has good lighting and sound!
