In response to rising market saturation, professionals providing web design and development services are looking for new ways to reach potential clients. It’s a long road from pitching your ideas to concluding a contract, so here is the best practical advice for selling web design services.
Use Templates for Introduction and Proposals
Using a website proposal template to introduce yourself and the solution you propose is a time-saving and cost-efficient method to communicate your ideas and problem-solving skills. Customizable design templates can effectively present your approach to potential clients without binding you to excessive obligations. Instead of spending valuable time and energy to create a demo version or a presentation, you can use a template to display your ideas and commit to developing the project once your proposal gets approved.
Fully Maintain Your Website
When working as a web developer or a designer, you will often encounter clients or potential prospects who want to know more about you and your beginnings in the sphere. If you are comfortable working design and development for clients, you should be okay with hosting your professional website on a dedicated domain. By showing clients that you are fully responsible for developing, hosting, and maintaining your website, you will give them a glimpse of your skills and make it easier to earn their trust.
Your Portfolio and Your Online Reputation
Even if you host and maintain your website, clients will often want to see more than one example of work you have done in the past. Upload previous design and development solutions that you have worked on for your past clients and enable potential prospects a better overview of your style and capabilities. Even though your website should be the primary corner for conducting business, you can upload your portfolio to several freelancing websites and boost your odds of finding potential prospects.
Create a Blog and Post Regularly
Having a web-development-related blog in addition to your website can show potential clients that you are serious about your work and you make an effort to stay on top of trends. A regularly updated blog also displays your communication skills and how well you can translate development problems to an audience that is less acquainted with the terminology.
Make Use of Social Media Platforms
Nowadays, we have all kinds of social media platforms, and some exist exclusively for professional networking or even a particular profession. However, the typical social media platforms lift the performance pressure by enabling like-minded individuals to share and connect in dedicated groups. Making full use of social media features can come in handy for increasing your exposure, whether you are sharing your opinions or directly looking for new prospects.
Find the Balance Between Aesthetics and Functionality
Developers and designers can go on for hours about what they do, and there could be no one in the room that understands a single word. Your clients want to know about your approach to particular issues and your process of resolving them while ticking all the boxes. Putting the accent on your and-result and how it translates to functionalities in the real world can help you get closer to potential clientele by proving how goal-oriented and flexible you can be.
If you have been in the industry long enough, you might remember what it felt like to get your first review for a job you have done. Whether you have registered your corner of the web for conducting business or use intermediary platforms to connect with clients, reviews from past gigs are invaluable for your online reputation. Include links to your profiles on other networking websites, or embed past reviews on your website for potential prospects to see.
Include Clients in the Process
It is common for professionals like web developers and designers to prefer keeping meetings short and straightforward – and considering the complicated processes behind the scenes, it’s completely understandable and has become the norm. However, it would be a genuine refreshment for clients to collaborate with a designer or developer that is not afraid to ask and answer questions and include everybody in the process.
Go the Extra Mile
When developing a website or working on its design, following through with each minute correction can seem like committing to extra effort. Clients highly appreciate professionals who can keep them on the same page with timely updates on the progress. Include additional features and services to stand out of the competition, like questionnaires for feedback, or make your offer more attractive by providing assistance integrating social media or on-site SEO and audits.
Web designers and developers no longer have to face difficulties finding new clients. Follow the top practical advice and sell your services to prospects by making outstanding proposals that they cannot refuse.