One may think it strange to think of a law firm as a business, however, the truth is the legal services sector is no less competitive than many core business sectors. A the end of the day, a law firm has to make enough money to stay afloat after paying for its not inconsiderable expenses for obtaining justice for its clients. It means a law firm must increase its brand awareness and get more customers just like any other business. By establishing a strong presence online, a law firm can boost its visibility, engage with its target audiences, and build brand recall. Some top tactics for online marketing of law firms;
Optimize Your Website for Search Engine Results
Prospective clients usually refer to the website as the primary source of information on the profile, credentials, and contact information of a law firm. However, as is well-known, most people only see the Page One results of a search engine search before trying out a different search. To get your law firm’s website into the Page One results, you will need to implement SEO for identified search keywords and phrases. Some of the most effective SEO methods include generating high-quality, original, and relevant content, and a fast loading and mobile responsive website with clear and intuitive navigation. Naturally infuse well-researched keywords in the content that resonates well with the target audience. According to Forbes, SEO also boosts your credibility.
Use Google Ads
While good-quality content, along with SEO, will get a fair amount of organic traffic to your website, it can take time. To get more traffic in the short term, you can advertise online using Google Ads to implement and manage a pay-per-click (PPC) advertising campaign. The model has the advantage of allowing advertisers to set their own budgets, and they only pay if a user clicks on the advertisement. However, the competition for many keywords that will trigger the advertisement display can be intense. Google also prioritizes advertisements based on the bid amount and the relevance of the advertisement to the search query.
A Vibrant Social Media Presence
With most people being active on social media, having a strong presence on the networks used by their target audience is a must for law firms engaging in legal marketing for increasing their brand awareness and engagement rate. By using social media, law firms can inform and entertain potential clients more informally compared to websites. With the help of social media, law firms can engage with their target audience and build their credibility and reputation for responsiveness. Creating top-quality content, posting consistently, and timing your posts well can help the social media campaign to be more effective. In addition to text, it can be helpful to use images, videos, infographics, live streaming, etc., to make a better impact.
Most people do not have much knowledge about laws and the penalties for non-compliance. Law firms can use a multi-pronged digital marketing campaign to reach out to customers, build brand awareness, and boost engagement levels. Innovative use of tried and trusted methods like email marketing can help establish their credibility and domain expertise.