Building a business from the ground up is no mean feat, especially when it comes to growing your sales.
However, finding your bearings and getting your sales programs on track early on can speed up the growth of your business. To help work out the kinks of growing your startup, here’s some of the best advice from sales experts.
Table of Contents
Do thorough research
Experts who teach sales courses reiterate time and again why it’s important to research. Thorough research can open your eyes to the realities on the ground to help you figure out how to bring more customers to your business.
Often, the first step to developing your own strategy is to research that of your competitors. When you find out your competitors’ hits and misses, it can help you create a stronger sales strategy.
You can mirror the areas where your competitors thrive and sprinkle in some new ideas to gain a competitive advantage. Learning about your competitors’ mistakes can also help you drive your sales and marketing efforts to steer away from potential pitfalls.
Your research can focus on asking questions like:
- Where do your competitors get customers?
- What sort of marketing programs do they use?
- How do they price their products or services?
- Do they have any areas that need improvement?
It’s one thing to know your competitors, but it’s more important to know your customers. If you know all there is to know about your buyers, you can set a foundation for building a solid base of loyal customers.
As statistics from AnnexCloud report, 65% of your business will come from repeat customers. With that in mind, it’s important to nurture your existing customers so they’ve got plenty of reasons to stick with your business.
Train yourself to stay on top of understanding your customers. For instance, try using customer surveys on an ongoing basis so you can stay in the know about buyers’ points of view as time goes on. You can also use surveys to gauge how buyers feel about any new projects or sales programs you attempt.
Use influencer marketing
A firm footing in sales is usually a result of the trust that you have with customers. If buyers don’t trust you, they aren’t likely to give you the time of day. Sadly, for a small business, generating trust can be a chicken and egg situation. Customers need to see some social proof of your past successes, but you need to get customers to gain social proof.
This is where influencer marketing comes in. As Mediakix puts it, 89% of sales experts say influencer marketing brings results. Most people are programmed to trust faces they know over a faceless business, especially a fresh startup they’ve never heard of before.
So, if you use an influencer marketing strategy, you have a fair shake at winning more customers and gaining social proof.
Remember, it’s advisable to work with an influencer who has a substantial standing in your customers’ circles rather than the one with the most followers. This is because it’s usually better to get quality leads that are more likely to swing in your favor than quantity that won’t pan out.
Automate Your Sales Processes
As the owner of a young business, you’ll likely be overrun by daily tasks. The administrative work plus selling to new and existing customers can be involved. Not to mention all the training courses you have to take and sales books you have to read to stay sharp in your business.
That’s why investing in automation tools can help you focus on growing your business. Consider investing in tools like:
- Customer relationship management (CRM). With a CRM system, you can get timely reminders about your customer interaction schedule, so you don’t miss out on opportunities to talk to customers. The system also allows you to track how your customers are moving along the buyers’ journey in the sales pipeline, helping your customer interactions flow.
- Email automation. Email marketing is a cost-effective way to get the message across to your prospects and touch base with your existing customers. When you automate your emails, it lightens the task of circulating the right emails to customers and prospects on time.
Boosting your startup business’ growth
With some in-depth research, you can expand your knowledge about your customers and competitors to stay ahead of the game. Once you have a clearer idea of what you should pay attention to, you can map out a well-informed plan with the potential to hoist your business to the next tier of growth. Plus, with influencer marketing and process automation, you can focus on your sales to grow your business faster.