There is no easy answer to the question of, “how long should a blog post be?” Neither should you impose minimum word counts as a rule across all your work.
You need to learn how to pick the right sort of material for SEO worldwide, and we’ll go through what you need to know in this article.
Let’s get into it:
Short-form vs long-form content
Short/long-form content helps to determine your content length; it’s essential to have a clear definition of what constitutes short-form material and what is considered long-form.
What is short-form content?
In a nutshell, long-form content is writing longer than 1,200 words but not quite 1,500. Some marketers set the cut-off at 1,000 words.
It’s usually fast and straightforward to consume the material that focuses on a particular aspect of a subject, rather than delving too deeply or thoroughly.
Short-form content may take the form of:
- Short blog posts
- News articles
- Social content
This content is simple to consume, doesn’t take long to generate, and rarely weighs down your viewers. The main goal of short-form content is to get a single idea across swiftly and effectively. It’s all about communicating one idea while keeping things basic.
Short-form content is a highly successful short-form content format. It’s a mistake to consider short-form material anything other than text, but it does happen all the time.
What is long-form content?
Long-form content is generally more than 1,200 (and sometimes 1,000) words in length. It’s long-form writing that goes deep on a subject and explores many formats, including:
- Detailed and lengthy blog posts
- Evergreen pages
- Guides and tutorials
- Whitepapers and eBooks
- Webinars and virtual events
- Pillar pages
It’s what engages people because it covers a topic in depth. It’s not intended to be consumed quickly; rather, it’s meant to educate and inform individuals seeking to answer a specific question or learn more about a particular subject.
Does the length of your content matter?
The general answer to this is that, yes, the length of your content does make a difference. But don’t take the response out of context; longer content is better than shorter text.
The length of material must be suitable for the goal you wish to achieve and the aims you have set. And this is why it’s crucial to understand how to pick the appropriate format of content for each purpose and take time to comprehend other similar content that performs well in search.
It’s because many search queries need extensive results and content to address a subject in-depth adequately. As a result, long-form writing is required to sufficiently provide the most significant outcomes on the internet. Even if your goal is to rank on the SERPs, consider the length of your information about its context.
How long should a blog post be?
How long should a blog article be? While some may believe that content should be as long as necessary, others feel that it should be kept reasonable. Yoast advises bloggers to make their blog articles at least 300 words long.
Although the length of a blog article is contingent on several factors, it isn’t always straightforward. If you’re seeking information about the length of a blog post, you’ll get various responses. Check what your rivals are doing to see if there’s any inspiration there.
If you’re unsure how long a blog article should be, you’re not alone. Our advice is to look at what your competitors are doing and what ranks on the SERPs, then shoot for a targeted length so that your blog post has the most excellent chance of succeeding.
The pros and cons of short-form content
Short-form content has a role in any content plan, but many advantages of producing simple, straight-to-the-point material are frequently neglected.
The dial-a-quote technique uses a quick, assertive approach to get across a single point without requiring a long time commitment from an audience. It works well on social media because it is designed for short attention spans.
Compared with long-form content, it is more efficient and less resource-intensive to create.
It’s more challenging to provide in-depth information with short-form material.
Something as simple as a video sequence might become overly formulaic if you aren’t careful, something that may turn off your audience.
On the other hand, short-form content is frequently not evergreen, which means that interest and performance wane over time.