While many Americans don’t have a lot of gratitude for the COVID-19 pandemic, tech-savvy homeowners may find it easier to sell than ever before thanks to new virtual tools developed during the pandemic.
While the vaccines have made the buying and selling process much safer, some are still concerned about bringing a deadly virus into their family home during the home sale process. Thankfully, these new tools have made it easier than ever to navigate the housing market right from home.
Those sellers who aren’t quite as handy behind a computer or phone, don’t worry. A real estate agent’s job is to help their clients through the whole process. Plus, nailing virtual tours is much easier than you might think. Keep reading for information on the set-up process, handy DIY tricks, and other tips to create virtual tours that rival Oscar-worthy movies.
Setting the stage for the perfect virtual tour
Before you can start with the shooting process, you’ll have to make sure your home is in optimal condition. This means cleaning, depersonalizing, and decluttering. While time-consuming, these tasks are hugely important in order to sell your home for the best price. Plus, thanks to COVID-19, presenting a clean home is more important than ever — even if your buyers won’t actually be viewing the property in person.
Purchases EPA-recommended cleaning products and focuses on frequently touched areas, like doorbells, door handles, remote controls, toilet seats, faucets, light switches, etc.
Next, decluttering is hugely important in today’s housing market. Buyers are on the search for homes with plenty of space. No matter your square footage, tiny homes can seem hugely spacious if they’re decluttered, while a large space will seem tight if filled with clutter.
Lastly, your potential buyers need to picture themselves taking up space in your property. Your child’s artwork adorned on the fridge, bowling trophies stationed on the living room mantel, and family portraits flooding the walls — while sentimental to you — may hurt your chances of selling. Before filming a virtual tour, depersonalizing the property is key.
Once all this is done, you may be ready to start filming your virtual tour. If you want to go the extra mile, however, try giving your interior a new coat of paint, decorate with minimalistic decor, and replace some of the lighting in your home so that your virtual tour truly is the best it can be.
Tackle your virtual marketing like a pro
High-tech cameras are handy, but not necessary. As long as you have a Smartphone, you’ll be able to take high-quality listing photos and videos. If operating even a Smartphone seems daunting, don’t worry. Any experienced real estate agent should be able to help pick the right angles, while professional photo editing services will help make your images stand out.
Even with professional-level photos, most serious buyers will almost certainly require a video of some sort. The main types of tours you may have to navigate are video walkthroughs (or a virtual open house), pre-recorded walkthroughs, 3D self-navigable tours, and virtual showings (1:1 appointment with the buyer). However, don’t stress too much about most of these as your real estate agents will tackle any showings that involve engagement with a client.
A pre-recorded walkthrough of your home is easy to tackle by yourself. Simply record a video on your Smartphone as you walk through your home. This may seem simple, but there are a few things you can do to make the process go smoother.
Start by creating an easily maneuverable path to follow for your virtual tour. This may seem unnecessary, but buyers will notice if you’re jumping over ottomans, wiggling around bookshelves, or tripping over shoes. Not only will that disrupt the flow of the tour, but it’ll give your buyers the impression that your home is not as spacious as it may be. Next, make sure your home has consistent lighting throughout. Differences in lighting are more apparent during videos, and you don’t want your potential buyers distracted.