Over the past few years, design practice has paramountcy been about creating change and changing the world. Abundant areas emerging within the design field have given rise to many Industrial Design studios. Opportunities like service design, product design, speculation design, and design thinking among the many others have enabled customers with some very desirable and favorable outcomes.
Despite the benefits, designers are unable to tap design creativity to the fullest. Lack of clear understanding as to how to use design as a means for creating change, and inadequate market research has limited the designing scope for many industrial design studios across the country. The truth is that design is no longer restricted to being just a ‘process’. It is a combination of people, experiences, products, and processes which make the product a superhit in the consumer market.
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For many established Industrial design studios like the Future Factory, designing is much more than just being innovative. The global pandemic has changed this fundamental view for many such Industrial design studios. To be at the top of your game, it is crucial to conduct thorough market research and focus on the end goal: delighting the customers. Creating products that have the aforesaid goal are likely to bring the products and services to fruition.
What is transformation change?
Changes undertaken by organizations to reshape their business strategies and processes are referred to as transformation change. These changes are usually carried out as a response to
unexpected market changes and bring a shift in the work culture, structure, and management as well.
Transformation change also occurs in response to newer technologies or business models. Some organizations undergo transformation changes solely to reposition or re-brand themselves.
How to create transformative change through design?
Through design thinking, designers can get a deep understanding of customers’ needs and create products and services based on their market research analysis. When designers apply theoretical knowledge (such as design principles) to business strategy and innovation, the success rate of products and services improves drastically.
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With the design, the companies can create and provide value to customers. A shift from product-centric to customer-centric, and from market-focused to user experience-focused can be seen in the current times.
Here are a few ways how you can implement design thinking for creating a transformation change –
- Start at the beginning and find ways you can add value to your offerings. ● Perform low-risk experiments to build creative confidence.
- Ask questions to your team for which you don’t have answers.
- Learn how to co-create, and collaborate.
- Focus on creating a long-lasting satisfying user experience.
- Conduct market research and generate ideas in response to your research. ● Encourage different perspectives and check assumptions.
Why is transformation change important?
Change is something we witness daily. In a constantly changing world, the ability to transform and adapt is the key to survival. To achieve a great vision, profound belief is necessary, but it is not everything. With belief, skills, tools, and capabilities to transform are equally important.
Transformation change gives you the flexibility to adjust your approach and respond effectively to setbacks and challenges when they arise. With never-ending technological advancements and the increasing scale of items that need attention, a transformation has become quintessential.
If an Industrial design studio is unable to match up the speed and develop environmentally appropriate behaviour, diminishing returns is certain.
The achievement of creating a successful transformation change through design has become a norm of doing business. To know how Future Factory, a leading Industrial design studio is creating transformation change, click here.