Outrage is a common emotion on social media, and if you give people a reason to hate your brand, they will love to hate it. It can be hostile tweets tags on Facebook and Instagram, and all these posts are for you. Unfortunately, it turns out the ways for a brand to receive hate from various people are endless. So, as you work with blastup to boost your followers, likes, and views, be careful not to mess it with doing things that alienate and annoy your followers like those mentioned below.
1. Oblivious self-promotion
Every brand on social media is there to sell. For the most part, your audience will not hold it against you, for you are not stopping selling your products or services. Therefore, as you build your social media calendar, follow the 80/20 rule. The eight percent is for entertaining, informative, and awe-inspiring content versus twenty percent should be promotional material. Another way to think about it is simple. Your audience or users have thoughts and feelings, and one can get bored with self-promotional material posts.
2. No apologies
Whether you inconvenience one or thousands, take it seriously as they did. It is best to accept the mistake and offer a genuine apology. A good apology acknowledges the followers feeling. Also, it helps you commit to being better, accepting your responsibility, and not making excuses. Lack of apologies creates a hostile engagement on the platform. Thus, ruining your brands reputation to a large audience.
3. Posting clickbait
Misleading a customer is the worst way to try and convert them. People love clicks, but clickbait is a no-go zone for brands that want success. As a brand, you need to encourage the initiation of a valuable relationship for both parties and not get mindless traffic. Audiences will figure it out sooner or later if you use click baits to draw them in. You cannot build trust by posting clickbait, for it will only ruin your brand.
4. Using hashtags when you do not know how to use them
When you do not know how to use hashtags, avoid using them. Thus, practice using them correctly before becoming an expert in writing effective hashtags. For every successful brand hashtag campaign, there are many self-owning fails. So, avoid opening a floodgate of shame and mockery by using hashtags when you cannot use them well. Plus, on most social media platforms, hashtags require an expert to post them. But, now hashtags are easier to add, and you need to avoid using too many of them on one post.
5. Too much AI
According to research, social media bots are not a favorite of at least 80% of people. So using too much AI as a brand is not exciting to your audience. Therefore, as you consider automating social media, consider what could happen. Whether it is paying for Instagram followers service or the customer service chatbots. Plus, unless the assistant bot is fast than any other method, don’t risk annoying potential clients. Even worse, using a bot to automate your social media interactions. It is best to maintain a human touch on your social networks.
6. Not listening
Social media is not a campaign on a billboard. As you craft each goal, the aim should encourage engagement. However, sometimes you will need to receive less positive feedback from your posts. So, do not ignore complaints, and not responding is a clear response on its own. Remember, your audience is watching, and you are missing an opportunity to change the situation to a better one. Plus, customers do not shy away from telling you what has to change. Thus, practice social listening skills to engage with your customers better on social media platforms.
7. Being fake
A brand coming out through a fake strategy is among the many things people hate. Today, audiences are more aware that a shout-out from an influencer can be paid but still be sincere. Thus, if they use the product or service and it doesn’t tally, they will call you out for your fake branding. So, be authentic to maintain your audience and promote your product the right way.