It is an art to stand out and reach out in the noise.
How can one compete with the incredibly unique post with a distant acquaintance’s documentation of the perfect hotel breakfast? We are met daily by millions of impressions, and somewhere we have to sift – what is relevant and what is not?
In this article, we share our best marketing tips for your company – whether you are trying to market your new fashion brand or a fitness company, or anything in between.
- Be active
Being active is a must. If you want something to happen, you must be prepared to work for it. Attach part of your working time to the marketing of yourself or your company. It is an investment that is guaranteed to pay off!
- Create valuable content and share it on social media
Give your followers a reason to keep following you – and get them to want to tell their friends about you and your business. Building on knowledge, tips and inspiration without selling, creates trust and long-term customer relationships.
- Benefit from direct marketing
Do not underestimate the different forms of direct marketing. Email your customers, talk to everyone you know, participate in discussions on social media and relevant forums.
- Make sure you are online – but not everywhere
Have a website and accounts in relevant social media. Do not waste time on channels where your target audience does not exist.
- Be a little old-fashioned
Distribute your business cards. Set up an advertising poster. Digital is good but sometimes it can be good to go “back to basics”. One does not have to exclude the other.
- Get ambassadors
Make it easy for others to spread information about your business. Examples of this can be as simple as providing really good service.
- Assume that no one has any idea who you are or what you are doing
… And that no one understands why they should have anything to do with you and your company. Explain, argue and nag until it fits.
Hang out at trade fairs, attend lectures and events. Where your customers are, quite simply! And when it’s not physically visible – put the finishing touches on your digital presence and network on different digital platforms.
And one last tip, dare to try new things, it does not work – well then you know it! But dare to test, the more you work with your marketing the more fun and easier it will be – just like with everything else in life, practice makes perfect!
- Offer an unbeatable customer service
Something that often scares customers away from a company, and then often larger companies are poor customer service. Here you have the chance to stand out from the rest of the companies in your industry. Streamline your customer service and give the customer what they want, which is probably a good condition, and you create satisfied and returning customers.
This should be a central part of your business and keep in mind that there is nothing better than satisfied customers recommending others to become customers.
- Reward customers who give you new customers
To continue on the trail of satisfied customers who recommend others to become customers, there is an alternative method and that is to set up a reward system that gives customers who recommend your product or service some kind of reward as a thank you for the help.
It does not have to be money, or worth very much but I promise the customer will appreciate it.
- Learn to use social media
Today, millions of people blog. Everyone knows someone who blogs, right? And most people read a blog every now and then, right? Several billion are members of communities and social networks such as Facebook and the like and have daily contact with friends and acquaintances online.
If you learn to use the power of these forums, networks and blogs in the right way (without spam) then You can get the word out about your business and what you offer very cheaply. This type of marketing can be quite time consuming and it is easy to get caught up in something more private, but if you manage to avoid that trap, the effect it can give is worth it. The great thing about these social phenomena is that a lot spreads virally, and very quickly.
It’s about representing your company and showing what you can and want. But do it nicely and carefully.
- Use your phone
This is a bit of a gray area in my opinion. Many people hate telemarketers and avoid them as much as possible. However, if you work for companies and have a very targeted offer to the companies you call, you have absolutely nothing to be ashamed of. If you offer the company something that can help them in their business and do not shape the offer as “buy this razor and pay only for the shipping” then you have found the right one.
The phone is still a powerful tool. If used correctly.