10 Reasons Corporate Training is a Must for Your Business

10 Reasons Corporate Training is a Must for Your Business

How does your organisation handle learning and development for staff? Do your team members love their ongoing monthly training opportunities or do they see it as a chore? Here are all the reasons why you need to make corporate training a priority.

What is corporate training?

Corporate training is a pretty broad term, but it really refers to any type of organised training you offer to your employees. It could be professional development courses such as leadership, time management or negotiation skills. It might be something more specific, such as learning Microsoft Office 365 software skills. Ultimately, corporate training is used to help build a more capable staff, but as you’ll see, the benefits are more far-reaching than just that.

The 10 reasons corporate training is important

There are several reasons that corporate training should be a big focus for all companies. As you read through these, you’ll also notice that so many of them are intertwined, proving that the effects of a good learning and development program flow through your whole business in a variety of different ways.

1. Building more capable staff

It’s probably a pretty simple theory to understand. Well-trained staff usually perform at a higher level than those who aren’t. In any business, you need everybody performing well to achieve your common goals, and that’s much easier when you offer business training to your team members.

However, it’s not just the simple fact that staff are more capable after receiving corporate training. You’ll notice as we continue that so many of the benefits attached to training can influence performance in different ways. 

The bottom line though, is that staff who develop more knowledge and skills are more capable of performing well in their roles and achieving great outcomes both personally and professionally.

2. Creating a learning culture

If you’ve ever been in a workplace where staff groan as soon training is mentioned, you’ll know how important is to build a positive learning culture. There are reasons that people roll their eyes about training, and it’s mostly because they’ve experienced irrelevant, meaningless training that doesn’t offer any real value. Your team members are human, so if they can’t see the benefits of a training course, they’re less likely to be engaged in the next one.

So, by investing time and effort into planning business courses in Australia that offer genuine value to participants, you start to build a culture where people are excited about learning. Not only does this make it a nicer place to work, but your people will get far more out of training when they’re actively engaged.

3. Increasing staff engagement

Learning and development programs are very closely linked to employee engagement, which is another reason you should focus heavily on it. That doesn’t mean sending people off to mandatory training every month without much thought about what they’re learning. It means structuring a learning and development program around people’s individual goals and needs.

When you invest in learning and development (and do it well), staff feel valued, because they can see you’re really investing in them. It’s a great idea to link training to the goals and aspirations you discuss in performance management meetings. That way, the staff member knows the training they attend will benefit them.

4. Retaining and attracting top talent

When you build a great learning culture, and one that invests in the skills, knowledge and development of staff, word tends to get around. We’ve already discussed the increase in employee engagement, which naturally makes people less inclined to leave an organisation. But the word also spreads that you’re an employer of choice. One that values staff members and puts time and effort into helping them grow their careers.

This is extremely attractive for jobseekers in a market where people are less-inclined to take a job simply for the money. People want more these days, and businesses need to adapt. Build your reputation as a quality employer, and you’ll attract more of the best people. 

5. Fewer recruitment costs

Many people assume the benefit of attracting and retaining the best people is simply that. That you have the best people on your team. However, there’s a financial angle to this as well. The process of hiring and firing is expensive. When you take into account losing knowledge and experience when a person leaves, the cost of advertising, interviewing and recruiting new staff, and the period of lower productivity while the new staff member gets up to speed, it starts adding up quickly.

A lot of time and money goes into training new staff, so the less frequently you need to do this, the better it is for everyone.

6. Cross-skilling in your organisation

Another great thing about business training is the opportunity to build an agile workforce. An agile workforce is one where people aren’t just stuck in the same role day after day. They may have one specific role, but thanks to their learning and development, they’ve got the skills required to job-shadow, act in more senior roles, or even just get involved in projects for other parts of the business.

This means you can deploy your human resources more effectively, knowing that people can work in multiple departments without sacrificing productivity and performance. Not only that, but it gives people some variety and new opportunities, which is always great for staff engagement.

7. The ability to promote from within

With cross-skilling comes the added benefit of being able to promote from within. When people retire or move on from more senior roles in your business, it can be even harder to replace people. That’s because the departing team member has so much knowledge and experience, that not anybody can just slip into the role and perform as well. This becomes even harder when you have to hire externally, and you may even need to pay higher wages than you want in order to attract top talent. 

By filling senior positions internally through promotion, you create a culture where advancement is always possible. One senior staff departure could mean four or five staff members below them move up into different roles. It’s exciting for your people, refreshing for the business, and it’s much easier to train entry-level staff.

8. Learn specific IT skills

Corporate training isn’t just about leadership, management and other professional development skills. Often, it’s about learning particular computer skills such as Office 365, or even specific programs within it. By allowing people to continually develop their computer skills, you’ll find they can adapt to new roles more easily.

Also, as an added bonus, if people are always learning something new about computer systems, they’re more likely to embrace new technology. Having great computer skills, no matter what your role, is excellent for removing some of the fear associated with new technology. 

9. Corporate training aligns perfectly with on-the-job training

There are many forms of training, of course, from eLearning and virtual classrooms to traditional classroom-based training. The other big one, which in reality, makes up a much larger portion of a person’s development is on-the-job training. People learn from their superiors, trainers and colleagues every single day. But the process of learning on the job is much easier if everybody receives the same level of corporate training along the way. It’s a great way to complement the learning and development opportunities you already provide to your staff.

10. Improved customer satisfaction

Finally, don’t forget about the customers. When your staff is engaged, well-trained, happy and productive, it leads to a better experience for customers. There are fewer mistakes, a better level of service, and your customers ultimately walk away from their transaction feeling better. When customer satisfaction increases, it’s likely that all those key indicators you look for at a higher level, such as revenue, market share and customer feedback also improve.

The value of investing in corporate training for your business is almost endless, and it goes through every aspect of your organisation.



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